From readiness to excellence: The role of digital enablement and innovation in life insurance performance

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With digital transformation becoming a key focus for businesses globally, the Indonesian life insurance industry faces increasing pressure to adopt digital strategies to remain competitive. This study examines the relationships between technology adoption readiness, digital enablement, and life insurance performance and explores the moderating effect of innovation capability. A quantitative approach was employed, gathering data through a structured questionnaire distributed to senior executives from 43 life insurance companies in Indonesia. Using Structural Equation Modeling (SEM) with SmartPLS, the analysis reveals that digital enablement significantly enhances life insurance performance, driven by the readiness of companies to adopt technology. However, the moderating role of innovation capability was found to be less impactful, suggesting that innovation contributes to performance but does not substantially influence the relationship between digital enablement and life insurance performance. These findings provide valuable insights for life insurance companies in Indonesia, highlighting the importance of investing in technology adoption and digital integration while continuing to develop innovation capabilities to stay competitive in a rapidly evolving digital landscape.

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    • Figure 1. Research model
    • Figure 2. Measurement model result
    • Table 1. Respondent’s demography
    • Table 2. Convergent validity and reliability
    • Table 3. Fornell-Larcker criterion
    • Table 4. Heterotrait-Monotrait (HTMT) ratio
    • Table 5. Path coefficients and hypothesis testing
    • Table 6. Coefficient of determination (R²)
    • Table A1. Questionnaire
    • Conceptualization
      Risye Dillianti, Harjanto Prabowo, Rano Kartono Rahim, Yohannes Kurniawan
    • Data curation
      Risye Dillianti
    • Formal Analysis
      Risye Dillianti
    • Funding acquisition
      Risye Dillianti
    • Investigation
      Risye Dillianti
    • Methodology
      Risye Dillianti
    • Project administration
      Risye Dillianti
    • Resources
      Risye Dillianti
    • Software
      Risye Dillianti
    • Validation
      Risye Dillianti, Harjanto Prabowo, Rano Kartono Rahim, Yohannes Kurniawan
    • Visualization
      Risye Dillianti
    • Writing – original draft
      Risye Dillianti
    • Supervision
      Harjanto Prabowo, Rano Kartono Rahim, Yohannes Kurniawan
    • Writing – review & editing
      Harjanto Prabowo, Rano Kartono Rahim, Yohannes Kurniawan