Factors influencing decisions of satellite office users in the new normal era: Evidence from Indonesia
-
DOIhttp://dx.doi.org/10.21511/ppm.20(2).2022.21
-
Article InfoVolume 20 2022, Issue #2, pp. 260-268
- Cited by
- 493 Views
-
254 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
COVID-19 affects all aspects of life, including work patterns, work behavior, and daily routines. It has also prompted organizations to change how they operate, working more from outside the office due to government restrictions. Therefore, many activity restrictions were introduced due to the COVID-19 pandemic; however, office activities must continue. This creates a new need for the availability of satellite offices as a solution for companies and employees in carrying out organizational activities. This paper analyzes factors that influence the selection of satellite offices during the COVID-19 pandemic and the new normal. Quantitative research was used in this study; the data were analyzed using descriptive analysis methods and cross-tabulation analysis. Data were collected by distributing questionnaires to 65 users of the satellite offices in Jakarta. The results show that the majority of users choose a satellite office by considering the proximity to their place of residence, and room comfort, which is then followed by the availability and stability of internet access. In general, satellite office users also consider the price and choose the daily billing system over other billing systems. Thus, workspace providers in the satellite office can formulate the right strategy to attract satellite office users by choosing a proper location, fulfilling room comfort facilities, price positioning, and the billing system used.
- Keywords
-
JEL Classification (Paper profile tab)M31, R30
-
References32
-
Tables1
-
Figures0
-
- Table 1. Descriptive statistics
-
- Adi, V. B. S., & Suryawardana, E. (2018). Perilaku konsumen dalam menggunakan jasa transportasi ojek online di Semarang. Solusi, 16(4). (In Indonesian).
- Alexander, A., de Smet, A., Langstaff, M., & Ravid, D. (2021, April 1). What employees are saying about the future of remote work. McKinsey & Company.
- Belzunegui-Eraso, A., & Erro-Garcés, A. (2020). Teleworking in the Context of the Covid-19 Crisis. Sustainability, 12(9), 3662.
- Brynjolfsson, E., Horton, J. J., Ozimek, A., Rock, D., Sharma, G., & TuYe, H.-Y. (2020). COVID-19 and remote work: an early look at US data (Working Paper 27344). National Bureau of Economic Research.
- Buana, G. (2020, December 1). Okupansi Gedung Perkantoran kian Menurun. Media Indonesia. (In Indonesian).
- CNN Indonesia. (2020, September 17). PSBB, Serapan Kantor dan Mal di Jakarta Anjlok 58 Persen. CNN Indonesia. (In Indonesian).
- Connor, M., Conboy, K., & Dennehy, D. (2021). COVID-19 affected remote workers: a temporal analysis of information system development during the pandemic. Journal of Decision Systems, 31(3), 207-233.
- Delanoeije, J., Verbruggen, M., & Germeys, L. (2019). Boundary role transitions: A day-to-day approach to explain the effects of home-based telework on work-to-home conflict and home-to-work conflict. Human Relations, 72(12), 1843-1868.
- Fink, L. (2020). Conducting Information Systems Research in the Midst of the COVID-19 Pandemic: Opportunities and Challenges. Information Systems Management, 37(4), 256-259.
- Fritz, M. E. W., Higa, K., & Narasimhan, S. (1994). Telework: exploring the borderless office. 1994 Proceedings of the Twenty-Seventh Hawaii International Conference on System Sciences.
- Guan, X., & Wang, D. (2019). Residential self-selection in the built environment-travel behavior connection: Whose self-selection? Transportation Research Part D: Transport and Environment, 67, 16-32.
- Herath, T., & Herath, H. S. B. (2020). Coping with the New Normal Imposed by the COVID-19 Pandemic: Lessons for Technology Management and Governance. Information Systems Management, 37(4), 277-283.
- Higa, K., & Wijayanayake, J. (1998). Telework in Japan: perceptions and implementation. 2014 47th Hawaii International Conference on System Sciences. Kohala Coast, HI.
- Huang, C., Wang, Y., Li, X., Ren, L., Zhao, J., Hu, Y., & Cao, B. (2020). Clinical features of patients infected with 2019 novel coronavirus in Wuhan, China. The lancet, 395(10223), 497-506.
- Istijanto, M. M., & Com, M. (2009). Aplikasi Praktis Riset Pemasaran: Cara Praktis Meneliti Konsumen dan Pesaing. Jakarta: Gramedia Pustaka Utama. (In Indonesian).
- Kim, S., Lee, Y., & Choi, B. (2021). Adoption of Satellite Offices in Response to a Pandemic: Sustainability and Infection Control. Sustainability, 13(14), 8008.
- Kotler, P., & Armstrong, G. (2008). Prinsip-prinsip pemasaran jilid 1 (12th ed.). Jakarta: Erlangga. (In Indonesian).
- Leidner, D. E. (2020). Editorial Reflections: Lockdowns, Slow Downs, and Some Introductions. Journal of the Association for Information Systems, 21(2), 264-267.
- Malhotra, N., & Birks, D. (2003). Marketing Research: An applied approach. Pearson Education.
- Mungkasa, O. (2020). Bekerja jarak jauh (telecommuting): konsep, penerapan dan pembelajaran. Bappenas Working Papers, 3(1), 1-32. (In Indonesian).
- National Single Window for Investments (NSWI). (n.d.). Beranda. (In Indonesian).
- Olson, M. H. (1983). Remote office work: changing work patterns in space and time. Communications of the ACM, 26(3), 182-187.
- PwC. (2021, January 12). It’s time to reimagine where and how work will get done (PwC’s US Remote Work Survey).
- Ralph, P., Baltes, S., Adisaputri, G., Torkar, R., Kovalenko, V., Kalinowski, M., & Alkadhi, R. (2020). Pandemic Programming: How COVID-19 affects software developers and how their organizations can help. Empirical Software Engineering, 25(6), 4927-4961.
- Rao, V. S. (1995). The implementation of satellite offices: Initial recommendations based on observations from one site. Proceedings of the Twenty-Eighth Annual Hawaii International Conference on System Sciences.
- Santoso, S., & Tjiptono, F. (2001). Riset Pemasaran: konsep dan aplikasi dengan SPSS. Jakarta: Elex Media Komputindo. (In Indonesian).
- Sarwono, J. (2009). Statistik itu mudah: panduan lengkap untuk belajar komputasi statistik menggunakan SPSS 16. Yogyakarta: Penerbit Universitas Atma Jaya Yogyakarta. (In Indonesian).
- Savić, D. (2020). COVID-19 and work from home: Digital transformation of the workforce. Grey Journal (TGJ), 16(2), 101-104.
- Savills. (2020, November 4). Jakarta Office – June 2020.
- Sicola, M. (2017). Commercial Real Estate Terms and Definitions. NAIOP Research Foundation.
- Sugiyono, S. (2016). Metode Penelitian Kuantitatif, Kualitatif dan Kombinasi (Mixed Methods). Bandung: ALFABETA. Cv. (In Indonesian).
- Waizenegger, L., McKenna, B., Cai, W., & Bendz, T. (2020). An affordance perspective of team collaboration and enforced working from home during COVID-19. European Journal of Information Systems, 29(4), 429-442.