E-service quality and customer loyalty in the e-commerce market, South West, Nigeria: Post-COVID-19
-
DOIhttp://dx.doi.org/10.21511/im.19(3).2023.10
-
Article InfoVolume 19 2023, Issue #3, pp. 114-122
- Cited by
- 526 Views
-
203 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
In today’s fiercely competitive e-commerce arena, online service providers are compelled to focus on improving quality service delivery to remain competitive. The e-commerce market in Nigeria has experienced low patronage due to factors such as establishing cost, accessibility, credit card threat, information privacy, data security, and network reliability. Thus, the study explored the impact of quality service delivery on customer loyalty. A survey research design was used to seek information about the phenomenon of interest from the sampled respondents through an online platform, mobile device, and mail. The study used copies of the questionnaire as an instrument to gather data from 385 customers of Jumia and Konga who are engaged in e-business service delivery. The data were analyzed using SPSS version 25. The results indicated that the computed t values and the associated significant probabilities of responsiveness, privacy, fulfillment, compensation, insistence action by customers, switching restraint by customers, repeat purchase by customers, customer satisfaction and customers loyalty were 16.08 (P < 0.001), 26.33 (P < 0.001), 12.97 (P < 0.001), 6.75 (P < 0.001), 10.60 (P < 0.001), 7.35 (P < 0.001), 15.75 (P < 0.001), 13.74 (P < 0.001), and 11.92 (P < 0.001), respectively. Given the foregoing, it is evident that respondents perceive a firm’s responsiveness, privacy, and compensation to be significant at the ninety-nine percent confidence level. Furthermore, insistence action by customers, switching restraint by customers, repeat purchase by customers, customer satisfaction, and customer loyalty are perceived to be significant at the ninety-nine percent confidence level.
- Keywords
-
JEL Classification (Paper profile tab)M30, L81
-
References40
-
Tables4
-
Figures0
-
- Table 1. Significance test for independent and dependent variables
- Table 2. Model summary
- Table 3. ANOVA
- Table 4. Coefficients
-
- Afthanorhan, A., Awang, Z., Rashid, N., Foziah, H., & Ghazali, P. L. (2019). Assessing the effects of service quality on customer satisfaction. Management Science Letters, 9(1), 13-24.
- Aliyu, A. A., Rosmain, T., & Takala, J. (2014). Online Banking and Customer Service Delivery in Malaysia: Data Screening and Preliminary Findings. Procedia – Social and Behavioral Sciences, 129, 562-570.
- Al-Mudimigh, A. S., Saleem, F., Ullah, Z., & Al-Aboud, F. N. (2009). Implementation of Data Mining Engine on CRM – Improve customer satisfaction. 2009 International Conference on Information and Communication Technologies, ICICT 2009 (pp. 193-197).
- Amin, M., & Nasharuddin, S. Z. (2013). Hospital service quality and its effects on patient satisfaction and behavioural intention. Clinical Governance, 18(3), 238-254.
- Asif, M., Jameel, A., Hussain, A., Hwang, J., & Sahito, N. (2019). Linking transformational leadership with nurse-assessed adverse patient outcomes and the quality of care: Assessing the role of job satisfaction and structural empowerment. International Journal of Environmental Research and Public Health, 16(13).
- Asubonteng, P., Mccleary, K. J., & Swan, J. E. (1996). SERVQUAL revisited: A critical review of service quality. Journal of Services Marketing, 10(6), 62-81.
- Borishade, T., Kehinde, O., Iyiola, O., Olokundun, M., Ibidunni, A., Dirisu, J., & Omotoyinbo, C. (2018). Dataset on customer experience and satisfaction in healthcare sector of Nigeria. Data in Brief, 20, 1850-1853.
- Choi, Y., & Mai, D. Q. (2018). The sustainable role of the e-trust in the B2C e-commerce of Vietnam. Sustainability (Switzerland), 10(1).
- Chung, M., Ko, E., Joung, H., & Kim, S. J. (2020). Chatbot e-service and customer satisfaction regarding luxury brands. Journal of Business Research, 117, 587-595.
- Constantinides, E. (2004). Influencing the online consumer’s behavior: The Web experience. Internet Research, 14(2), 111-126.
- Engdaw, B. D. (2020). The Impact of Quality Public Service Delivery on Customer Satisfaction in Bahir Dar City Administration: The Case of Ginbot 20 Sub-city. International Journal of Public Administration, 43(7), 644-654.
- Folorunso, O., Shawn Ogunseye, O., & Sharma, S. K. (2006). An exploratory study of the critical factors affecting the acceptability of e-learning in Nigerian universities. Information Management & Computer Security, 14(5), 496-505.
- Found, P., & Harrison, R. (2012). Understanding the lean voice of the customer. International Journal of Lean Six Sigma, 3(3), 251-267.
- Giri, S., & Shakya, S. (2018). ICT and Service Delivery Mechanisms in Civil Service of Nepal. International Journal of Computer Science and Mobile Computing, 7, 47-52.
- Gordon, O. O., & Kalenzi, A. (2019). Internal control and quality service delivery in a public health sector: A case study of a Local Government in Uganda. African Journal of Business Management, 13(16), 557-563.
- Grönroos, C. (2001). The perceived service quality concept – a mistake? Managing Service Quality: An International Journal, 11(3), 150-152.
- Gustafsson, A., Johnson, M. D., & Roos, I. (2005). The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer retention. Journal of Marketing, 69(4), 210-218.
- Ha, J., & Jang, S. C. (Shawn). (2010). Effects of service quality and food quality: The moderating role of atmospherics in an ethnic restaurant segment. International Journal of Hospitality Management, 29(3), 520-529.
- Haines, G. H., Howard, J. A., & Sheth, J. N. (1970). The Theory of Buyer Behavior. Journal of the American Statistical Association, 65(331), 1406.
- Hussain, A., Asif, M., Jameel, A., & Hwang, J. (2019). Measuring OPD patient satisfaction with different service delivery aspects at public hospitals in Pakistan. International journal of environmental research and public health, 16(13), 2340.
- Khan, H. U., & Uwemi, S. (2018). What are e-commerce possible challenges in developing countries: a case study of Nigeria. International Journal of Business and Systems Research, 12(4), 454.
- Lee, W. H., & Cheng, C. C. (2018). Less is more: A new insight for measuring service quality of green hotels. International Journal of Hospitality Management, 68, 32-40.
- Liat, C. B., Mansori, S., & Huei, C. T. (2014). The Associations Between Service Quality, Corporate Image, Customer Satisfaction, and Loyalty: Evidence from the Malaysian Hotel Industry. Journal of Hospitality Marketing and Management, 23(3), 314-326.
- Munusamy, J., Chelliah, S., & Mun, H. (2010). Service quality delivery and its impact on customer satisfaction in the banking sector in Malaysia. International Journal of Innovation, 1(4), 398-404.
- O’Keefe, Rafferty, Gunder, & Vignare. (2020). Delivering High-Quality Instruction Online in Response to COVID-19 Faculty Playbook.
- Ojo, O. (2010). The Relationship Between Service Quality and Customer Satisfaction in the Telecommunication Industry Evidence from Nigeria. Brand Research in Accounting, Negotiation and Distribution, 1(1), 88-100.
- Owusu-Frimpong, N., & Nwankwo, S. (2012). Service quality orientation: An approach to diffusing mindfulness in SMEs. International Journal of Quality and Reliability Management, 29(6), 681-698.
- Parasuraman, A., & Zinkhan, G. M. (2002). Marketing to and serving customers through the internet: An overview and research agenda. Journal of the Academy of Marketing Science, 30(4), 286-295.
- Parasuraman, A., Zeithaml, V., & Berry, L. (1991). Understanding Customer Expectations of Service Understanding Customer Expectations of Service. Sloan Management Review, 32(3), 39.
- Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). Reproduced with permission of the A Conceptual Model of Service Quality and Its Implications for Future Research (SERVQUAL). Journal of Marketing, 49(4), 41-50.
- Prinsloo, C. (2018). Is SERVQUAL an inclusive indicator of SMEs’ service quality advantage during an economic downgrade? A South African case. Journal of Business and Retail Management Research, 12(2), 94-106.
- Santos, J. (2003). E-service quality: A model of virtual service quality dimensions. Managing Service Quality: An International Journal, 13(3), 233-246.
- Seetharaman, A., Patwa, N., Saravanan, A. S., & Sharma, A. (2019). Customer expectation from Industrial Internet of Things (IIOT). Journal of Manufacturing Technology Management, 30(8), 1161-1178.
- Sugiyarti, E., Jasmi, K. A., Basiron, B., Huda, M., Shankar, K., & Maseleno, A. (2018). Decision support system of scholarship grantee selection using data mining. International Journal of Pure and Applied Mathematics, 119(15).
- Suhartanto, D., Helmi Ali, M., Tan, K. H., Sjahroeddin, F., & Kusdibyo, L. (2017). Loyalty towards Online Food Delivery Service: The Role of E-Service Quality and Food Quality. Journal of Foodservice Business Research, 1-17.
- Tortora, R. D. (1978). A Note on Sample Size Estimation for Multinomial Populations. American Statistician, 32(3), 100-102.
- Triyuni, N. N., Leo, G., & Suhartanto, D. (2021). Online Food Delivery Service: The Link Between Food Quality, E-Service Quality, Trust, and Loyalty. Journal of Business and Entrepreneurship, 207(ISSAT), 697-702.
- Yu, H. S., Zhang, J. J., Kim, D. H., Chen, K. K., Henderson, C., Min, S. D., & Huang, H. (2014). Service Quality, Perceived Value, Customer Satisfaction, and Behavioral Intention Among Fitness Center Members Aged 60 Years and Over. Social Behavior and Personality: An International Journal, 42(5), 757-767.
- Zeithaml, V. A., Parasuraman, A., & Malhotra, A. (2002). Service quality delivery through web sites: A critical review of extant knowledge. Journal of the Academy of Marketing Science, 30(4), 362-375.
- Zyad, M. A., Al-Hajla, A., Nguyen, B., & Jayawardhena, C. (2018). A review of service quality and service delivery: Towards a customer co-production and customer-integration approach. Business Process Management Journal, 24(1), 295-328.