Digitalization of the insurance business: Systematization of net effects through the example of Russia
-
DOIhttp://dx.doi.org/10.21511/ins.12(1).2021.03
-
Article InfoVolume 12 2021, Issue #1, pp. 32-42
- Cited by
- 1354 Views
-
555 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
The pace of digitalization of the insurance industry lags behind similar processes in the banking sector. The main tasks that a Russian insurer solves when using IT technologies are the automation of business operations and the formation of an online system of interaction with customers with the main focus on sales.
The purpose of this study is to systematize the effects achieved by insurance market participants when introducing IT technologies and identify incentives to accelerate the insurance sector digitalization. The goal of digitalization of Russian insurers should be the formation of a client interface with a full cycle of services; the transfer to a qualitatively new level of business processes while ensuring the required level of protection; formation of fundamentally new and timely renewal of the existing insurance products.
The priority areas of IT technologies used by Russian insurers are identified: cloud computing, chat bots, and information resources that provide online interaction with customers. Factors that have a stimulating effect on the digitalization of the insurance sector are identified: cost reduction, acceleration of business processes, improvement of the quality of customer service and increased competitiveness. The problems and risks of insurers that restrain the use of IT technologies are formulated: high costs of digitalization, lack of qualified personnel, cyber risks, moral and ethical problems.
- Keywords
-
JEL Classification (Paper profile tab)G22, О16, О31
-
References45
-
Tables2
-
Figures2
-
- Figure 1. Dynamics of investment in fintech companies and InsurTech
- Figure 2. The use of new technologies by Russian insurance companies (at the stage of the full use)
-
- Table 1. Information resources used in the insurance business
- Table 2. The use of IT technologies in insurance
-
- Adamova, M., Boudet, J., Kalaoui, H., & Segev, I. (2018). How traditional insurance carriers can disrupt through personalized marketing. August. McKinsey Company.
- Aksyutina, S. (2020). Insurance Transformation: Innovative Products and Technologies. Ekonomika, Predprinimatelstvo i Pravo – Economics, Entrepreneurship and Law, 10(2), 395-410. (In Russian).
- Bogoviz, A., Tsvetkova, L., Bodiako, A., Gimelshteyn, A., & Tretyakova, I. (2019). The model of trust management in the age of the internet of things from the positions of various interested parties. In E. Popkova (Ed.), Ubiquitous Computing and the Internet of Things: Prerequisites for the Development of ICT (pp. 1163-1170).
- Bohnert, A., Fritzsche, A., & Gregor, S. (2019). Digital agendas in the insurance industry: the importance of comprehensive approaches. The Geneva Papers on Risk and Insurance – Issues and Practice, 44, 1-19.
- Bryzgalov, D., Gryzenkova Yu., & Tsyganov, A. (2020). Prospects for Digitalization of the Insurance Business in Russia. Finansovyy zhurnal – Financial journal, 12(3), 76-90. (In Russian).
- Bukhtiarova, A., Hayriyan, A., Bort, N., & Semenog, A. (2018). Modeling of FinTech market development (on the example of Ukraine). Innovative Marketing, 14(4), 34-45.
- Cbinsights. (2020). Insurance Tech Q3 2020.
- Dankiewicz, R., Tworzydło, D., & Ostrowska-Dankiewicz, A. (2020). Distribution of services within the call center and Covid 19 – A case study. WSEAS Transactions on Business and Economics, 17, 921-932.
- Deloitte. (2020). Strakhovoy sektor: zadachi segodniashnego dnya i prognozy [Insurance Sector: Today’s Challenges and Forecasts]. (In Russian).
- Doszhan, R., Nurmaganbetova, A., Pukala, R., Yessenova, G., Omar, S., & Sabidullina, A. (2020). New challenges in the financial management under the influence of financial technology, E3S Web of Conferences, 159(5), 04015.
- Eckert, C., & Osterrieder, K. (2020). How digitalization affects insurance companies: overview and use cases of digital technologies. Zeitschrift für die gesamte Versicherungswissenschaft.
- Eling, M., & Lehmann, M. (2018). The Impact of Digitalization on the Insurance Value Chain and the Insurability of Risks. The Geneva Papers on Risk and Insurance – Issues and Practice, 43, 359-396.
- Fedorova, T. A. (2020). Insurance in the System of Financial Market Institutions. Strakhovoye delo – Insurance case, 9, 3-17. (In Russian).
- Finogenova, Y., Kaigorodova, G., Płonka, M., Jedynak, T., Poharchenko, T., & Zelenitsa, I. (2020). Awareness and Attitudes of Students to The Prospect of a Secure Old Age. Proceedings 36th International Business Information Management Association Conference, IBIMA. Granada, Spain.
- Forinshurer. (2020). Investments in the global fintech and inshurtech sector increased in 2018.
- Grize, Y., Fischer, W., & Lützelschwab, C. (2020). Machine learning applications in nonlife insurance. Applied Stochastic Models in Business and Industry, 36(4), 523-537.
- Horyslavets, P., Plonka, M., & Trynchuk, V. (2018). Experience marketing and its tools in promoting the insurance services. Innovative Marketing, 14(1), 41-48.
- Huckstep, R. (2017a). Digital transformation is the strategic imperative no insurer can ignore.
- Huckstep, R. (2017b). Metromile: the pioneers of digital engagement insurance.
- Kaigorodova, G., Mustafina, A., Pyrkova, G., Mamchur, R., Zelenitsa, I., & Kul, T. (2020a). Growth Factors of Insurance Interests of Russian Citizens. Proceedings 36th International Business Information Management Association Conference, IBIMA. Granada, Spain.
- Kaigorodova, G., Mustafina, A., Pyrkova, G., Vyukov, M., & Davletshina, L. (2020b). Cyber Risks for Insurance Company. Advances in Intelligent Systems and Computing, 908, 669-677.
- Khominich, I., & Savina, O. (2020). O regulirovanii riskov tsifrovizatsii finansovoy industrii [On Managing the Risks of Digitalization of Financial Industry]. Problemy teorii i praktiki upravleniya – Problems of Management Theory and Practice, 10, 150-160. (In Russian).
- Khuzhamov, L. T., & Koshkin, D. S. (2020). Sozdaniye ekosistem – napravleniye razvitiya strakhovaniya v epokhu tsifrovizatsii [Creating ecosystems – the direction of insurance development in the era of digitalization]. Upravleniye riskom – Risk management, 2, 53-58. (In Russian).
- KMPG. (2019). Obzor rossiyskogo rynka strakhovaniya za 2019 god [Overview of the Russian insurance market for 2019]. (In Russian).
- KMPG. (2020). Obzor rossiyskogo rynka strakhovaniya za 2020 god [Overview of the Russian insurance market for 2020]. (In Russian).
- Levina, E., Pyrkova, G., Zakirova, C., Semikova, O. R., Nabiullina, K. R., Ishmuradova, I. I., & Yakovlev, S. A. (2015). Socio-economic systems strategic development managing. Journal of Sustainable Development, 8(6), 76-82.
- Lisowski, J., & Chojan, A. (2020). The use of innovations in insurance: Case of trade credit insurance. In Innovation in Financial Services: Balancing Public and Private Interests (pp. 232-245). London.
- Loi, M., Hauser, C., & Christen, M. (2020). Highway to (Digital) Surveillance: When Are Clients Coerced to Share Their Data with Insurers? Journal of Business Ethics.
- Mustafina, A., Kaigorodova, G., Alyakina, P., Velichko, N., & Zainullina, M. (2020). Digital technology in insurance. Advances in Intelligent Systems and Computing, 908, 678-685.
- Pettersson, D., Lilliesköld, J., Händel, P., & Agerman, J. (2019). Usage-Based Auto Insurance on the Swedish Market: A Case Study. 2019 Portland International Conference on Management of Engineering and Technology (PICMET). Portland, OR, USA.
- Petukhova, D., Shevchenko, N., & Osipova, E. (2018). Innovatsii i IT-tekhnologii v meditsinskom strakhovanii [Innovations and IT technologies in copper-zinc insurance]. Transportnoye delo Rossii – Transport business of Russia, 6, 83-84. (In Russian).
- Płonka, M., Jedynak, T., & Trynchuk, V. (2020). Retirement behavior strategies: the attitudes of students from Poland and Ukraine towards the old-age risk. Problems and Perspectives in Management, 18(2), 350-365.
- Polinkevych, O. (2016). Methodical approaches to expert selection for evaluation of enterprise innovative development. Actual Problems of Economics, 176(2), 421-428.
- Polinkevych, O., Khovrak, I., Trynchuk, V., Klapkiv, Y., & Volynets, I. (2021). Business Risk Management in Times of Crises and Pandemics. Montenegrin Journal of Economics, 17(3), 117-128.
- Pooser, D., Browne, M., & Arkhangelska, O. (2018). Growth in the Perception of Cyber Risk: Evidence from U.S. P&C Insurers. The Geneva Papers on Risk and Insurance – Issues and Practice volume, 43(2), 208-223.
- Porrini, D. (2017). Regulating Big Data effects in the European insurance market. Insurance Markets and Companies, 8(1), 6-15.
- Pukala, R., Hlibko, S., Vnukova, N., & Davidenko, D. (2019). Usage of E-Тechnologies to Enhance Infocommunication in Financing Innovation. 2019 IEEE International Scientific-Practical Conference Problems of Infocommunications, Science and Technology (PIC S&T) (pp. 157-160). Kyiv, Ukraine.
- Röschmann, A. (2018). Digital insurance brokers – old wine in new bottles? How digital brokers create value. Zeitschrift für die gesamte Versicherungswissenschaft, 107(6), 273-291.
- Sembekov, A. (2020). Strakhovoy rynok Kazakhstana i sovremennyye vyzovy [Insurance market of Kazakhstan and modern challenges]. Ekonomicheskaya seriya Vestnika YENU imeni L. N. Gumileva – Economic series of the Bulletin of the YeNU named after L. N. Gumilev, 2, 147-159. (In Russian).
- Stepanova, M. (2020). Current Trends of Digitalization in the Field of Insurance Services. Global & Regional Research, 2(1), 230-234. (In Russian).
- Trunina, I., Khovrak I., & Sushchenko S. (2019). Big Data in Sustainable Regional Development: The Digital Future of Smart Regions. International Journal of 3D Printing Technologies and Digital Industry, 3(2), 116-123.
- Tsyganov, A., & Bryzgalov, D. (2018). Digitalization of the insurance market: tasks, problems and prospects. Ekonomika i upravleniye – Economics and management, 2, 111-120. (In Russian).
- Vinogradova, E., Tsvetkova, L., & Orlaniuk-Malitskaia, L. (2019). Development of the risk insurance zone for high-tech enterprises. International Journal of Management and Business Research, 9(2), 138-148.
- Werth, O., Schwarzbach, C., Cardona, D., Breitner, M., & Schulenburg, J. (2020). Influencing factors for the digital transformation in the financial services sector. Zeitschrift für die gesamte Versicherungswissenschaft, 109(1).
- Zhabynets, O. (2014). Data protection and information security of insurance companies. Economic Annals-XXI, 7-8(2), 32-35. (In Ukrainian).