Determinants of sustainability performance in information technology companies: Cooperation through strategic alliances and business strategies
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DOIhttp://dx.doi.org/10.21511/ppm.22(4).2024.24
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Article InfoVolume 22 2024, Issue #4, pp. 310-323
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Creative Commons Attribution 4.0 International License
The rapid progress in information technology has presented both opportunities and challenges for companies, particularly within the IT industry in Indonesia. This study examines the impact of hybrid business strategies and corporate strategic alliances on the sustainability performance of IT companies. Adopting quantitative methods, data were collected from 389 management professionals in IT companies through a structured questionnaire. The analysis employed structural equation modeling (SEM) to assess the relationships between hybrid business strategies, strategic alliances, and sustainability performance. The results indicate that hybrid business strategies positively influence corporate strategic alliances (t-value = 2.243, p-value = 0.025) and positively influence corporate sustainability performance (t-value = 5.294, p-value = 0.000). Additionally, corporate strategic alliances significantly enhance sustainability performance (t-value = 5.603, p-value = 0.000), mediating the relationship between hybrid strategies and sustainability outcomes (t-value = 1.995, p-value = 0.047). The findings emphasize the critical role of strategic alliances in achieving long-term sustainability goals in the IT industry. The study concludes that integrating hybrid business strategies with effective strategic alliances is essential for IT companies to maintain competitiveness and achieve sustainable growth.
- Keywords
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JEL Classification (Paper profile tab)L25, L24, O32, M15
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References45
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Tables8
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Figures2
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- Figure 1. Research framework
- Figure 2. Research model
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- Table 1. Characteristics of respondents
- Table 2. Validity results
- Table 3. Reliability results
- Table 4. R-square results
- Table 5. Summary of hypothesis testing
- Table 6. Model fit results
- Table A1. Questionnaire: Personal data
- Table A2. Questionnaire: Assessing hybrid business strategy, corporate strategic alliance, and corporate sustainability performance
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