Convergent storytelling as promotion: a model for brand engagement and equity

Published April 26, 2012
Author(s)
Douglas Robideaux , Sharon C. Robideaux
Article Info
Volume 8 2012, Issue #1
TO CITE

527 Views
530 Downloads

References
0
Tables
0
Figures
0

Download Preview

Close

Innovative Marketing

Innovative Marketing

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept