Consumer behavior and tourists’ green purchase intention of Gen Z consumers: Moderating role of environmental knowledge
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Received August 17, 2023;Accepted November 17, 2023;Published December 4, 2023
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Author(s)Link to ORCID Index: https://orcid.org/0000-0003-2695-709XLink to ORCID Index: https://orcid.org/0000-0002-6489-0466Link to ORCID Index: https://orcid.org/0009-0005-0615-4240Link to ORCID Index: https://orcid.org/0009-0005-2876-8446Link to ORCID Index: https://orcid.org/0000-0002-0850-9747
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DOIhttp://dx.doi.org/10.21511/im.19(4).2023.18
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Article InfoVolume 19 2023, Issue #4, pp. 220-233
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Cited by1 articlesJournal title: Revista de Gestão Social e AmbientalArticle title: Antecedents of Destination Image and Revisitation Intentions Post COVID-19: a Study in IndonesiaDOI: 10.24857/rgsa.v18n7-151Volume: 18 / Issue: 7 / First page: e07672 / Year: 2024Contributors: Radityo Suksmaneng Daru, Syarifah Hudaya, Irsan Trichayadinata, Sugeng Hariyadi
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The study aims to analyze how factors such as environmental attitude, subjective norms, perceived behavioral control, and environmental knowledge impact the willingness of Generation Z tourists in Indonesia to make green or environmentally friendly purchases. It also explores the moderating role of environmental knowledge in the relationship between environmental attitude and green purchase intentions. The analysis focuses on Generation Z respondents, totaling 543 individuals. The paper employs the structural equation modeling (SEM) method. The results show that when considered individually, consumer behavior, encompassing environmental attitude, subjective norms, and perceived behavioral control, exerts a significantly positive impact on green purchase intentions. These results suggest that tourists’ attitudes toward the environment, influence from family or friends, and the ability to control their actions are pivotal in fostering green purchase intentions while traveling. Furthermore, the study demonstrates a substantial positive correlation between environmental knowledge and tourists’ green purchase intentions. Additionally, environmental knowledge moderates environmental attitude, amplifying its positive effect on tourists’ green purchase intentions. This highlights the vital role of environmental knowledge, which not only stimulates green purchase intentions but also motivates tourists to adopt pro-environmental behavior by opting for eco-friendly products.
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JEL Classification (Paper profile tab)D11, I12, Q50, M30
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References79
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Tables6
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Figures2
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- Figure 1. Conceptual framework
- Figure 2. Result of conceptual framework
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- Table 1. Sample demographic
- Table 2. Measurement items
- Table 3. Validity and reliability
- Table 4. Measurement model and discriminant validity
- Table 5. R-square results
- Table 6. Summary of path coefficient and moderating effects
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Conceptualization
Surahman, Dadang Lesmana, Dewi Naprida, Rizky Yudaruddin
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Funding acquisition
Surahman, Dewi Naprida, Bagus Rai Wibowo
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Investigation
Surahman, Dewi Naprida, Bagus Rai Wibowo
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Methodology
Surahman, Dadang Lesmana, Rizky Yudaruddin
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Software
Surahman, Rizky Yudaruddin
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Supervision
Surahman
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Validation
Surahman, Dadang Lesmana, Rizky Yudaruddin
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Visualization
Surahman, Dewi Naprida, Bagus Rai Wibowo
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Writing – review & editing
Surahman, Rizky Yudaruddin
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Data curation
Dadang Lesmana, Bagus Rai Wibowo
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Formal Analysis
Dadang Lesmana, Dewi Naprida, Rizky Yudaruddin
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Project administration
Dadang Lesmana, Dewi Naprida, Bagus Rai Wibowo
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Writing – original draft
Bagus Rai Wibowo, Rizky Yudaruddin
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Resources
Rizky Yudaruddin
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Conceptualization
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Financial sustainability management of the insurance company: case of Ukraine
Ruslana Pikus , Nataliia Prykaziuk , Mariia Balytska doi: http://dx.doi.org/10.21511/imfi.15(4).2018.18Investment Management and Financial Innovations Volume 15, 2018 Issue #4 pp. 219-228 Views: 3506 Downloads: 293 TO CITE АНОТАЦІЯIn the current conditions of the Ukrainian economy, which is characterized by crisis phenomena and frequent changes in legislation, the insurance organizations are facing a number of difficulties in maintaining their financial sustainability. Moreover, these processes take place under the increased requirements for solvency of insurers. However, a significant part of domestic insurance companies is financially unstable, which is conditioned not only by the lack of funds, but also by the low level of management. This situation hinders the further development of the insurance market in Ukraine and has a negative impact on all areas of the domestic financial system and prevents it from successful integration into the European financial field. In order to address this problem, it is necessary to distinguish the key groups of risks that affect the financial sustainability of insurance organizations, among which there are the following: insurance, strategic, market risk, risk of inefficient capital structure, risk of limiting the insurance company’s liquidity, tax risk, investment risk, operational risk, the risk of ineffective organizational structure of the enterprise, and information risk. It should be noted that under conditions of changing environment, the impact of these risks only increases, and therefore the task of minimizing the impact of these risks on the activities of insurance companies is highly important. Accordingly, the authors of the article proposed a four-stage strategy to manage the financial sustainability of the insurance company, the purpose of which is to identify the risks of limiting the insurer’s financial sustainability, their qualitative and quantitative assessment, as well as the development and implementation of appropriate measures to minimize and eliminate unacceptable consequences.
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The risk management practices in the manufacturing SMEs in Cape Town
Clinton Mbuyiselo Sifumba , Kevin Boitshoko Mothibi , Anthony Ezeonwuka , Siphesande Qeke , Mamorena Lucia Matsoso doi: http://dx.doi.org/10.21511/ppm.15(2-2).2017.08Problems and Perspectives in Management Volume 15, 2017 Issue #2 (cont. 2) pp. 386-403 Views: 3366 Downloads: 531 TO CITE АНОТАЦІЯRisk management is one of the prominent issues which are pivotal to the success of a business and may adversely affect profitability if not properly practised. Therefore, the main objective of this paper was to determine risk management practices in manufacturing SMEs in Cape Town. The research conducted was quantitative in nature and constituted the collection of data from 74 SME leaders, all of whom had to adhere to a list of strict delineation criteria. All data collected were thoroughly analyzed through means of descriptive statistics. From the findings made, it is clear that SMEs in the manufacturing sector do in fact understand risk management initiatives applicable to ‘manage’ their respective businesses towards sustainability, but not to a large extent. It was found that respondents are unaware of the elements which make risk management effective, which ultimately aids to the development of problems for SMEs. All employees, managers and owners must coordinate their efforts together to identify and manage organizational risks within their ambit to obtain total risk coverage, as well as provide assurance that these risks are effectively managed from a coordinated approach. Further studies may be carried out to identify measures that can be taken to improve the effectiveness of risk management practices in SMEs.
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Green product buying intentions among young consumers: extending the application of theory of planned behavior
Andhy Setyawan , Noermijati Noermijati , Sunaryo Sunaryo , Siti Aisjah doi: http://dx.doi.org/10.21511/ppm.16(2).2018.13Problems and Perspectives in Management Volume 16, 2018 Issue #2 pp. 145-154 Views: 3220 Downloads: 1083 TO CITE АНОТАЦІЯThis research reveals the factors explaining the purchase intention toward green products among young consumers. Young consumers are beginner consumers who are going to play an important role to take a responsibility in preserving the environment. Theory of Planned Behavior (TPB) is selected as the main theoretical framework in this research alongside some other variables (environmental concern, environmental knowledge, and willingness to pay), which are added in the research model to expand TPB application. Three hundred and twenty-six respondents were interviewed through a survey and the data are analyzed using Structural Equation Modeling (SEM).
The findings illustrated that not every explanatory variable influenced the purchase intention toward green products among young consumers. Environmental concern and attitude did not influence the purchase intention toward green products among young consumers.