Celebrity endorsements vis-à-vis brand equity of high fashion products: a cross cultural perspective

Published February 29, 2012
Author(s)
Amir Jafar , Phani Tej Adidam ,

Link to ORCID Index: https://orcid.org/0000-0002-0221-0162

M. V. Rama Prasad
Article Info
Volume 7 2011, Issue #4
TO CITE

553 Views
132 Downloads

References
0
Tables
0
Figures
0

Download Preview

Close

Innovative Marketing

Innovative Marketing

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept