Yurii Marshavin

The relevance of the research topic is determined by the need to overcome the crisis of the Ukrainian labor market based on balancing state employment policy with other areas of social and economic policy, coordinated use of its tools aimed at forming a system of modern science-intensive jobs that meet the EU latest achievements and standards, especially in information and communication as well as digital economy. The purpose is to analyze the causes of the crisis in the domestic labor market, identify its climate dependence on the main macroeconomic and other factors and develop new approaches to the content and toolset of modern state employment policy. The processes in the labor market, their trends and driving forces are the study object. The research used methodological provisions of Keynesian and other theories and concepts of employment, graphical and correlation analysis, content analysis, classification-analytical and statistical-analytical methods. It has been proved that it is necessary to develop the internal market (by raising the incomes of the population) and raise the innovation-investment framework of employment based on increasing the reliability of the banking system, participation of the population in the stock market operations, develop non-governmental pension funds, credit unions, create real barriers against the money outflow, stimulate export activity of Ukrainian producers at the expense of competitive products with high added value. The use of the directions and instruments proposed in the article to modernize the state employment policy will help to overcome the labor market crisis, increase the population well-being, economic growth, and the country’s entry into the trajectory of sustainable socioeconomic development.

The symbiosis of new opportunities caused by the breakthrough technologies of the digital age (“big bang-1”) and new challenges and threats caused by sanitary and epidemiological requirements of the coronavirus pandemic (“big bang-2”) leads to a reduction in the living space of an economically active person. The ability to work remotely using information and communication systems (voluntary isolation), on the one hand, and quarantine restrictions (forced isolation), on the other, lead to atomization of a person. At the same time, the time boundaries between work and leisure are being erased, leisure acquires signs of precariousness, a convergence of work and leisure takes place. The relevance of this study is due to the need for a renewed awareness of what kind of format of labor activity will be there in the pandemic and post-pandemic era. Scientific and practical significance of the study is to determine restoration vectors of humancentered, socially acceptable living space of a man of labor, which will help overcome coronacrisis in the social and labor sphere. The main result of the study is the author’s mental model of metamorphoses of labor activity as a component of the new (ab)normality of pandemic and post-pandemic eras. The research subject is the theoretical and applied principles of atomization of the living space of economically active people and the diffusion of labor under the influence of new opportunities and constraints produced by the digital economy and the challenges of the COVID-19 pandemic. The methodological basis for achieving the set goal is a systematic approach that allows avoiding the fragmentary nature of research, one-sided judgments and conclusions in the study of the interrelated phenomena of living space atomization and labor activity diffusion. The aim of the study is to form scientific ideas about transformations taking place in the field of labor and leisure in the digital age under the influence of coronacrisis. It is proved that the coronacrisis gives rise to a new type of person – an atomized one, which is being increasingly exposed to «negative» individualism influence. The study outlines the contours of the mental model of the organization of work activity in the post-COVID period based on overcoming «negative» individualism, the emergence of a new philosophy of the time, and the formation of an updated concept of leisure culture. Also, the necessity of developing a consolidated multilevel model of social and labor relations in the new socio-economic reality and scientific and applied scenario of its implementation in the system of social and labor development of Ukrainian society is substantiated.

The relevance of the article is due to the need to determine the conceptual directions for strengthening the competitiveness of the national labor market in the context of intensifying international processes in the area of competition for highly qualified workers and investments in the creation of new modern workplaces. The purpose of the article is to develop the theoretical and conceptual foundations of ensuring the competitiveness of the national labor market. This problem is considered from the position of strategic importance for Ukraine, as it reflects the key societal socio-economic processes and forms the prerequisites for achieving the goals of sustainable development. As a result of the analysis of the state policy of Ukraine to overcome the negative consequences of the pandemic for the employment sector and the labor market, its ineffective practices were noted – the coronavirus restrictions were implemented against the background of the complete withdrawal of the state from real financial assistance and effective measures to support the employment sector. The main reasons that hold back the attraction of foreign investments for the creation of new jobs are indicated such as the disproportion of demand and supply; destructiveness of social dialogue processes in the labor market; low quality of labor legislation, low employment rates and a huge volume of the shadow segment. Recommendations have been developed on the use of practical tools for the development of the competitive advantages of Ukraine’s labor market, namely, strengthening the professional and qualification qualities of the workforce, modernizing the state policy of attracting capital investments, overcoming the shadow segment of the labor market, improving the legal and regulatory regulation of remote work, developing digital employment platforms, introducing progressive foreign practices of regulating the labor market in conditions of pandemic restrictions.

The relevance of the paper is determined by the need to modernize social dialogue in Ukraine as a means of increasing the social responsibility of business organizations and a prerequisite for the country’s sustainable socio-economic development. The paper is aimed at reviewing and systematizing effective practices of modernization of social dialogue, which are revealed in the publications of foreign and Ukrainian scientists, high-ranking officials and public figures. These practices are considered from the standpoint of their expediency and the possibility of their implementation in the processes of social interaction of organizations of employees, employers and public authorities in Ukraine.
A review of the foreign experience in organizing social dialogue convincingly demonstrates a fairly high level of efficiency in the European Union, which contributes to achieving a balance of interests of major economic actors, increasing their social responsibility. For Ukraine, it is expedient to introduce the European practice of the so-called broad approach to the organization of social dialogue, which provides for the expansion of its subjects at the expense of representatives of territorial entities, environmental, women’s, youth, cultural and other public organizations. The involvement of local governments, public and NGOs in solving the most important socio-economic problems will contribute to the spread of the practice of differentiating between social and public dialogue. In Ukraine, employee participation in corporate governance should be strengthened, access to shareholder income should be expanded, and institutional tools for regulating the collective bargaining process should be improved.

The paper examines conceptual principles and the significance of dialogue with stakeholders for the successful functioning of a business organization, its development, competitive advantage, sustainability, brand and image growth. The relevance of this concept in new business realities, the main trends of which are digitalization, openness, networking, and globality of processes, has been substantiated. The purpose of the study is to establish the impact of dialogue with stakeholders on the social and economic development of a business organization in the realities of the new economy. In the course of researching theoretical approaches regarding the nature and scope of dialogue with stakeholders, the author has formed his own point of view on the value and relevance of these processes for business organizations; personal understanding of their impact on business and society has been determined. A list of potential opportunities for a business organization was identified and supplemented, subject to establishing an effective dialogue with stakeholders based on social responsibility. The author’s vision of the content and essence of the stakeholder engagement policy has been developed, the effectiveness of which will manifest itself in increasing the company’s capitalization, improving sustainability, and increasing investment attractiveness. Possible areas of manifestation and directions of interaction with stakeholders have been analyzed and the prospects and opportunities for their development towards strengthening the business process sustainability have been outlined. The research on the importance of dialogue with stakeholders for Ukrainian companies has been analyzed. Conclusions regarding the prospects for the development of this concept in the direction of improving business processes have been substantiated.

The article reveals the conceptual foundations and importance of the stakeholder model for the successful functioning of modern business organizations, their development, ensuring competitive advantages, strengthening sustainability, brand and image growth. The relevance of this concept is also substantiated for ensuring sustainable social development. The purpose of the study is to examine the practical aspects of stakeholder capitalism as a modern model for implementing social responsibility by business organizations. In the course of scientific research into the essence and scope of expression of the modern stakeholder model of business activities, the author's own idea of the practical value of these processes for business and society as a whole was developed. The key potential benefits for business organizations in establishing an effective dialogue with key stakeholders based on social responsibility are identified. The author's own vision of the substantive essence of an effective model of interaction with stakeholders is developed, which will affect the increase in a company’s capitalization, increased sustainability, and increased investment attractiveness. A list of possible areas and directions of interaction between the company and key stakeholders is presented in a reasoned manner. Proposals have been developed for promising areas for the development of the stakeholder model of capitalism, based on the principles of social responsibility in modern conditions.