Wenny Candra Mandagie

This study aims to investigate factors influencing servitization and firm performance within Indonesian national manufacturing companies, focusing on export-oriented entities such as automotive, electronics, textile, and food processing industries. Strategic orientations – market, technology, service, and learning – are investigated as key dimensions guiding firms’ strategic decisions amidst dynamic business environments. A comprehensive survey involving 100 companies representing a diverse spectrum of the Indonesian manufacturing sector is conducted. These companies encompass a range of statuses, including joint ventures (12%), multinational companies (2%), and national companies (86%). Through a purposive sampling strategy, representation across different company types is ensured to capture the breadth of perspectives within the industry. The quantitative approach involves surveying managers across various organizational levels, including top-level executives, middle managers, and front-line supervisors. Input from different managerial tiers is solicited to understand strategic orientations and their impact on firm performance. Data analysis, employing validation, descriptive statistics in MS Excel, and inferential statistics using Smart PLS yields significant insights. Market, service, and learning orientations emerge as influential factors in both basic and advanced services (p < 0.05), while technology orientation lacks statistical significance. Notably, market orientation significantly impacts advanced services (p < 0.05). Furthermore, the findings underscore the significant influence of service provision on firm performance across both basic and advanced services (p < 0.05). The critical role of strategic orientations, encompassing technology adoption, market positioning, service delivery, and organizational learning, in driving servitization and enhancing firm performance in Indonesian manufacturing is emphasized.

Rapid technological advances have made financial markets more accessible and encouraged individual investors to engage in investment decision-making actively. Generation Z, or Gen Z, characterized by higher levels of digital literacy, a high sense of curiosity, and acceptance of innovation, tends to make investment decisions quickly. This study aimed to analyze the effect of technological progress, financial literacy, and financial attitudes on investors’ investment decisions. There are 125 Gen Z investors in Jakarta, Indonesia, selected as research samples using the non-probability sampling method. The survey method was employed to collect data, and the study instrument was a questionnaire. For data analysis, Partial Least Squares version 4.0 was used. The study’s findings revealed that financial literacy and financial attitude positively influence Gen Z investment decisions. Technological progress does not affect Gen Z in determining investment in the financial market. Financial literacy and financial attitude are more dominant for Gen Z investors than technological progress in determining investment allocation. This finding implies that Gen Z must improve their understanding of correct financial literacy and financial attitudes that align with individual investors’ character. Further investigation needs to reveal the insignificance of technological progress in determining investment decisions. Technological progress and financial literacy likely have the same factor characteristics related to three dimensions: knowledge, skills, and attitudes. The attitude of Gen Z investors towards the progress of financial technology by investors is preceded by good financial literacy. Therefore, it is necessary to test the relationship between variables, both mediation and moderation, in investment decisions.