Wanamina Bostan Ali
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How to build trust: Evidence from Thai customers in the latex glove industry
Long Kim , Pattarawadee Maijan , Teerasak Jindabot , Wanamina Bostan Ali doi: http://dx.doi.org/10.21511/im.17(4).2021.11Innovative Marketing Volume 17, 2021 Issue #4 pp. 120-131
Views: 714 Downloads: 148 TO CITE АНОТАЦІЯThis paper examined the impact of product quality, perceived risk, and perceived value on customer trust in the latex glove industry of Thailand. It used a structural equation model (SEM) to analyze the association between two or more variables. Data collection was conducted in Thailand during the pandemic of COVID-19. Five hundred people looking for glove protection were invited to join the survey; however, only 384 provided responses were valid enough for the data analysis. According to the empirical results of this study, product quality demonstrated significant and positive impacts on perceived value and trust. In addition, perceived value acted not only as a significant and positive predictor of customer trust but also as a partial mediator between product quality and customer trust. On the other hand, the current results demonstrated that perceived risk had little impact on perceived value and trust, while product quality was the primary benefit for increasing perceived value and trust among customers. Thus, ambiguity among customers was unlikely to demonstrate any serious concern for customer value and trust. Overall, customer trust relied significantly on perceived value through increased product quality.
Acknowledgment
This study was supported by Internal Research Grant Funding of Academic year 2021, Hatyai University and Postdoctoral Fellowship, Prince of Songkla University. -
Factors influencing job stress: Evidence from tellers in Cambodia
Wanamina Bostan Ali , Long Kim , Siwarit Pongsakornrungsilp , Sydney Chinchanachokchai doi: http://dx.doi.org/10.21511/ppm.21(4).2023.11Problems and Perspectives in Management Volume 21, 2023 Issue #4 pp. 140-149
Views: 344 Downloads: 93 TO CITE АНОТАЦІЯIncreasing the propensity for job stress can negatively affect individuals’ job satisfaction and work productivity. Therefore, lots of organizations have tried to assess factors that can affect job stress among workers so that they can seek to develop new working policies to promote a better working environment for their staff. This study aims to investigate how job stress is influenced by these key factors (i.e., workload, work-family conflict, role conflict, performance pressure, and supervisor support). To collect the data, 649 tellers who felt pressured and frustrated with their jobs were asked to fill in the self-administered questionnaires. Next, multiple regression was used to analyze the data. The results indicated that role conflict (β = 0.45), workload (β = 0.30), work-family conflict (β = 0.23), and supervisor support (β = –0.19) significantly influenced job stress among bank tellers. At the same time, performance pressure had an insignificant effect on job stress.
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