Robert Schorn
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3 publications
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Analyzing ‘Spooky Action at a Distance' Concerning Brand Logos
Robert Schorn , Gottfried Tappeiner , Janette Walde -
Conveying meaning in brand names by using time-inverted messages
Robert Schorn , Mathias Streicher -
Does NORTH in the southern hemisphere mean SOUTH? A global view on brand-name associations
Carola Würzner-Hofmann , Robert Schorn
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