Raoul Graf
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5 publications
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404 downloads
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"Echo Generation": switching costs and the relational approach in the banking industry
Raoul Graf , Fabien Durif , Mario Belzile -
Ethics in marketing: ideology or strategic philanthropy? The case of American Apparel
Fabien Durif , Raoul Graf , Audrey Hamel , Antoine Labbe , Anne-Marie Nadeau -
The role of norms in the evolution of a relationship: the case of an asymmetrical process in the banking industry
Jean Perrien , Raoul Graf , Fabien Durif , Lionel Colombel -
Do ethics have a place in marketing? An overview of the last 20 years
Fabien Durif , Raoul Graf , Marc-André Chaput , Rémi Ducharme , Aimane Elbakkali -
Trust or satisfaction in a relational approach. The case of financial institutions and high-tech firms
Raoul Graf , Deborah Roberts , Denis Guiot
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