Oksana Kchilycha

Innovative processes in the agriculture of Ukraine have specific characteristics. Most enterprises require substantial investments to finance innovative development. The article highlights the factors that influence the development of innovative investment activity of agricultural companies and analyzes their innovative and investment potential. It systematizes a set of risks and threats inherent in innovative and investment activity of agricultural enterprises using SWOT-analysis, which helps determine its possibilities. It offers a matrix for selecting strategic alternatives of innovative development of agricultural enterprises, which makes it possible to link three vectors of the innovative and investment activity: the level of innovative activity of enterprises, the scope of their activities, the most appropriate strategies for further development.