Nabil Mzoughi
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2 publications
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581 downloads
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553 views
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0 books
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The impact of TV channel design on emotion and brand personality
Nabil Mzoughi , Héla Ayed -
Customers’ evaluations after a bank renaming: effects of brand name change on brand personality, brand attitudes and customers’ satisfaction
Wafa M’Sallem , Nabil Mzoughi , Olfa Bouhlel