Mammy M. Helou
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3 publications
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318 downloads
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Definition Problems and A General Systems Theory Perspective in Supply Chain Management
Mammy M. Helou , Ian N. Caddy -
Customer-Driven Markets In Supply and Distribution Chains: A Nonprofit Services Marketing Perspective
Mammy M. Helou , Ian N. Caddy -
Marketing Model Innovations in the Contextualisation of Consumer Behaviour and Service Recovery: The Case of China
Mammy M. Helou , Ian N. Caddy
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