Kritika Kongsompong
Affiliation: Associate Professor, Sasin Graduate Institute of Business Administration of Chulalongkorn, University Sasa Patasala, Thailand
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Imagination of brand image for tourism industry
Wasib B. Latif , Md. Aminul Islam
,
Idris Md. Noor ,
Mahadzirah Mohamad ,
Kritika Kongsompong
doi: http://dx.doi.org/10.21511/ppm.14(2-1).2016.02
Problems and Perspectives in Management Volume 14, 2016 Issue #2 (cont. 1) pp. 138-142
Views: 968 Downloads: 602 TO CITEThe imagination of brand image for tourism industry is a combination of antecedents and moderators that create differential effects on customer response to the tourism marketing of the brand. As imagination consider framework of brand image for tourism industry. By constructing a conceptual framework of brand image for tourism industry will build a competitive advantage in the tourism marketplace. Indeed, recent trends in modern tourism marketing have changed tremendously, and study of a conceptual framework is increasingly becoming considerable to keep pace with this change. In this conceptual paper, authors have summarized the literature on currently prevailing concepts and approaches on brand image for tourism industry
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