Imran Arshad
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Examining the impact of product involvement, subjective norm and perceived behavioral control on investment intentions of individual investors in Pakistan
Yusnidah Ibrahim , Imran Arshad doi: http://dx.doi.org/10.21511/imfi.14(4).2017.15Investment Management and Financial Innovations Volume 14, 2017 Issue #4 pp. 181-193
Views: 1252 Downloads: 440 TO CITE АНОТАЦІЯThis study aims to examine the impact of product involvement, subjective norm and perceived behavioral control on investment intentions of individual investors in Pakistan. The data were collected from 548 individual investors in Pakistan using systematic random sampling. The data analysis was done using descriptive and inferential statistics. The results of the analysis showed that product involvement and subjective norm have a significant impact on investment intention of individual investors in Pakistan. On the other hand, the perceived behavioral control appears as insignificant in influencing the investment intentions of individual investors. The results of the analysis can be helpful for the investment advisors in efforts to increase the level of involvement. They need to develop and promote customized investment portfolios for their customers that suit their risk profile, investment objectives and financial constraints.
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