Demetris Vrontis
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5 publications
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933 downloads
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1646 views
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0 books
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The Creation of the AdaptStand Process in International Marketing
Demetris Vrontis -
Situation Analysis and Strategic Planning: An Empirical Case Study in the UK Beverage Industry
Demetris Vrontis , Alkis Thrassou -
Presentation Graphics, Marketing Communication & EFL: A Case Study at a Tertiary Educational Institution in Cyprus
Despo Ktoridou , Demetris Vrontis , Eleni Yiangou -
Adaptation Vs. Standardisation in International Marketing - The Country-of-Origin Effect
Demetris Vrontis , Alkis Thrassou