Bjørn Olsen
-
2 publications
-
668 downloads
-
569 views
- 1037 Views
-
0 books
-
Service branding: the role of innovative brand leadership
Hugo Skaalsvik , Bjørn Olsen -
Service branding: the development of a typology of service brands at the corporate level
Hugo Skaalsvik , Bjørn OlsenProblems and Perspectives in Management Volume 13, 2015 Issue #4 pp. 53-62
Views: 514 Downloads: 163 TO CITE
Connected authors
-
5 Articles