Anne Martensen
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5 publications
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1723 downloads
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1570 views
- 915 Views
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0 books
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Internal Marketing: A Study of Employee Loyalty, Its Determinants and Consequences
Anne Martensen , Lars Grønholdt -
Children's influence on family decision making
Anne Martensen , Lars Grønholdt -
How events work: understanding consumer responses to event marketing
Anne Martensen , Lars Grønholdt -
How ad-talk and word-of-mouth influence consumers’ responses
Anne Martensen , Jan Mouritsen -
The role of social ties in word-of-mouth effectiveness: a segmentation approach
Anne Martensen , Lars Grønholdt