Oleg Marshavin

The article reveals the conceptual foundations and importance of the stakeholder model for the successful functioning of modern business organizations, their development, ensuring competitive advantages, strengthening sustainability, brand and image growth. The relevance of this concept is also substantiated for ensuring sustainable social development. The purpose of the study is to examine the practical aspects of stakeholder capitalism as a modern model for implementing social responsibility by business organizations. In the course of scientific research into the essence and scope of expression of the modern stakeholder model of business activities, the author's own idea of the practical value of these processes for business and society as a whole was developed. The key potential benefits for business organizations in establishing an effective dialogue with key stakeholders based on social responsibility are identified. The author's own vision of the substantive essence of an effective model of interaction with stakeholders is developed, which will affect the increase in a company’s capitalization, increased sustainability, and increased investment attractiveness. A list of possible areas and directions of interaction between the company and key stakeholders is presented in a reasoned manner. Proposals have been developed for promising areas for the development of the stakeholder model of capitalism, based on the principles of social responsibility in modern conditions.

The article's main idea is to substantiate the importance of creative employment for Ukraine's socio-economic recovery. Human capital, its creative element, can accelerate the transformation of a raw economy with its export orientation into a new economy dominated by technology and technologies inherent in Industry 4.0. The use of methods of dialectical analysis, synthesis, generalization, systemic, strategic, and process approaches, and techniques of abstraction made it possible to reveal the high potential of creative employment for preserving existing jobs and generating new jobs, making it attractive to investors. The systematization of the thoughts and work of domestic and foreign scientists regarding the content of creative employment is of theoretical and practical importance. In accordance with the defined goals and objectives, the conceptual principles of "narrow" and "broad" approaches to the content of creative employment are summarized and deepened. It was found that, according to the "narrow" approach, creative workers are mainly people of art and creative professions, people employed in the media industry, and specialists in the field of information systems and technologies, for which individual work is characteristic. According to the author's position, in accordance with the "broad" approach, creative employment takes place in all branches and spheres that produce material, cultural, and spiritual goods, as well as in management activities. This concept not only brings new knowledge to socioeconomics but also has practical significance for determining the scope of creative employment and evaluating state social and economic policy. The study concluded that creative employment is not an artificial phenomenon detached from technical and social progress. Its development is connected primarily with the increase in the economy's and the social and humanitarian sphere's need for innovative developments, which are subsequently commercialized. According to the author, new industrial relations are formed on this basis, which are gradually transformed into partnership ones.