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Mònica Casabayó
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Innovation is not a democracy. How consumer concept testing impacts the capability of fast moving consumer goods companies to generate truly innovative products
Gregor Gimmy , Mònica Casabayó
Innovative Marketing
Volume 4, 2008 Issue #2
Views: 713
Downloads: 408
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Business, Management and Accounting
Decision Sciences
Innovative Marketing
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Gregor Gimmy
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