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Laurent Georges
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Profit and non-profit brand alliances: the pertinence of fair co-branding
Sylvain Sénéchal , Laurent Georges , Jean Louis Pernin
Innovative Marketing
Volume 9, 2013 Issue #2
Views: 840
Downloads: 556
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Business, Management and Accounting
Decision Sciences
Innovative Marketing
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Sylvain Sénéchal
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Jean Louis Pernin
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