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Three-tiered sponsorship: a study of decision heuristics across multiple levels of sport sponsorship
William J. Rowe , Mark E. Moore , James E. Zemanek , Jr
Innovative Marketing
Volume 9, 2013 Issue #2
Views: 876
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Business, Management and Accounting
Decision Sciences
Innovative Marketing
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William J. Rowe
2 Articles
Mark E. Moore
7 Articles
James E. Zemanek
6 Articles
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