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Gaëlle Pantin-Sohier
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An Empirical Investigation of the Product's Package as an Antecedent of Brand Personality
Gaëlle Pantin-Sohier , Alain Decrop , Joël Brée
Innovative Marketing
Volume 1, 2005 Issue #1
Views: 744
Downloads: 500
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Business, Management and Accounting
Decision Sciences
Innovative Marketing
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Alain Decrop
1 Articles
Joël Brée
1 Articles
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