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Ercan Taşkin
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The linguistic analysis of brand names with the analytic hierarchy process and an application in Turkish biscuit market
Ercan Taşkin , Sait Sarioğlu
Innovative Marketing
Volume 7, 2011 Issue #1
Views: 711
Downloads: 804
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Business, Management and Accounting
Decision Sciences
Innovative Marketing
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Sait Sarioğlu
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