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David J. Moore
2 publications
193 downloads
583 views
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Consumer response to affective versus deliberative advertising appeals: the role of anticipatory emotions and individual differences in savoring capacity
David J. Moore
Innovative Marketing
Volume 6, 2010 Issue #1
Views: 845
Downloads: 429
TO CITE
The allure of hedonic versus utilitarian food temptations featured in advertising appeals
David J. Moore
Innovative Marketing
Volume 8, 2012 Issue #1
Views: 783
Downloads: 767
TO CITE
Business, Management and Accounting
Decision Sciences
Innovative Marketing
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