Issue #2 (Volume 17 2026)

Type of the article: Research Article

Abstract
The study aims to assess the effect of digital maturity, digital marketing, customer engagement, and brand trust on corporate reputation in Jordan’s insurance industry. A structured questionnaire was used to collect the data from 423 people selected from executive management, information technology, marketing, customer service, and digital transformation departments in insurance companies in Jordan. A quantitative research design was employed to cater to the requirement of analysis, and a total of 401 valid responses were gathered and analyzed using structural equation modeling (SEM) by employing the AMOS version 24. The results showed that digital maturity and digital marketing had a significant impact on corporate reputation, and customer engagement turned out to be the most important one. Brand trust also has a positive and significant effect on the development of reputation. Confirmatory factor analysis (CFA) was used to confirm construct reliability and validity findings based on the results of all Cronbach’s alpha values being greater than 0.80, as well as composite reliability and average variance extracted values meeting acceptable thresholds. The results showed an acceptable fit for the structural model in terms of RMSEA (0.047), CFI (0.944), TLI (0.932), and chi-squared values (2.21). The results indicate that reputation building in the insurance business requires coordinated digital solutions that enhance engagement, trust, and technological maturity.