Lili Adi Wibowo

COVID-19 affects all aspects of life, including work patterns, work behavior, and daily routines. It has also prompted organizations to change how they operate, working more from outside the office due to government restrictions. Therefore, many activity restrictions were introduced due to the COVID-19 pandemic; however, office activities must continue. This creates a new need for the availability of satellite offices as a solution for companies and employees in carrying out organizational activities. This paper analyzes factors that influence the selection of satellite offices during the COVID-19 pandemic and the new normal. Quantitative research was used in this study; the data were analyzed using descriptive analysis methods and cross-tabulation analysis. Data were collected by distributing questionnaires to 65 users of the satellite offices in Jakarta. The results show that the majority of users choose a satellite office by considering the proximity to their place of residence, and room comfort, which is then followed by the availability and stability of internet access. In general, satellite office users also consider the price and choose the daily billing system over other billing systems. Thus, workspace providers in the satellite office can formulate the right strategy to attract satellite office users by choosing a proper location, fulfilling room comfort facilities, price positioning, and the billing system used.

Type of the article: Research Article

Abstract
Although conventional digital marketing literature positions electronic trust (e-trust) as a key mediator of online purchase intention, its role in mature social-commerce environments in developing countries remains uncertain. This study aims to assess the influence of electronic word-of-mouth (e-WOM) and brand image on e-purchase intention, with e-trust as a mediating variable, in the context of local products on the Shopee platform in Indonesia. A quantitative cross-sectional survey was administered to 246 Shopee consumers who had purchased or intended to purchase local products on the platform, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that e-WOM and brand image positively and significantly influence both e-trust and e-purchase intention; however, e-trust, operationalized as ability, integrity, and benevolence, does not function as a significant direct predictor of purchase intention, nor as a mediating mechanism. The model explains 72.8% of the variance in e-purchase intention. These findings suggest that seller-level e-trust may not occupy the central mediating role assumed by conventional models in this context. Because the study does not measure platform-level trust or specific heuristic-processing mechanisms, explanations invoking social-affective heuristics or platform trust are offered as directions for future research rather than as direct empirical results. Practically, sellers of local products should prioritize active management of digital word-of-mouth and emotional brand narratives alongside, rather than instead of, trust-building efforts.