Kurt Matzler
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12 publications
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3312 downloads
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5011 views
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Patterns in Management Research: An Analysis of US American, European and German Approaches
Kurt Matzler , Birgit Renzl -
The CEO's Attitude Towards the Shareholder Value and the Stakeholder Model. A Comparison Between the Continental European and the Anglo-Saxon Perspective
Christian Stadler , Kurt Matzler , Hans Hinterhuber , Birgit Renzl -
The Relationship Between Personality Traits (Extraversion And Neuroticism), Emotions and Customer Self-Satisfaction
Kurt Matzler , Rita Faullant , Birgit Renzl , Verena Leiter -
The Value - Brand Trust - Brand Loyalty Chain: An Analysis of Some Moderating Variables
Kurt Matzler , Sonja Grabner-Krauter , Sonja Bidmon -
Spoiled for Choice: Consumer Confusion in Internet-Based Mass Customization
Kurt Matzler , Martin Waiguny , Johann Füller -
Hypercompetition, customer-value competition, and the new role of market research
Kurt Matzler , Franz Bailom -
Converting Browser to Buyers: An approach to measure and increase conversion rates in retailing
Kurt Matzler , Todd A. Mooradian , Lawrence Ring , Alexander Linder , Franz Bailom -
Avatar based innovation: how avatars experience co-creation projects in second life
Kurt Matzler , Johann Füller , Thomas Kohler , Daniel Stieger -
Integrating brand and marketing perspectives in M&A
Florian Andreas Bauer , Kurt Matzler , Claudia Wille -
Open innovation in small and micro enterprises
Katja Hutter , Julia Hautz , Karina Repke , Kurt Matzler -
Open innovation in SMEs: a case study of a regional open innovation platform
Wolfgang Kathan , Kurt Matzler , Johann Füller , Julia Hautz , Katja HutterProblems and Perspectives in Management Volume 12, 2014 Issue #1 (cont.)
Views: 287 Downloads: 364 TO CITE -
Crowdsourcing strategy: how openness changes strategy work
Kurt Matzler , Johann Füller , Katja Hutter , Julia Hautz , Daniel Stieger doi: http://dx.doi.org/10.21511/ppm.14(3-2).2016.01Problems and Perspectives in Management Volume 14, 2016 Issue #3 (cont. 2) pp. 450-460
Views: 990 Downloads: 431 TO CITEStrategy development has traditionally been exclusive and secretive. Social software offers new opportunities to harness the collective intelligence of the crowd within organizations and allows more open, participatory modes of strategizing. This paper describes this new phenomenon of open strategy though crowdsourcing and discusses its implications for research and practice. It draws on first examples of crowdsourcing strategy and is further based on observations and theoretical reflections. To understand the phenomenon with its requirements and consequences, a number of questions and challenges are identified which remain to be investigated. These include how the process of opening up needs to be designed, how individuals can be motivated to engage, for which topics and under which conditions crowdsourcing strategy is a suitable approach, how strategies emerge in such initiatives, the appropriate role of management, and how corporate culture affects and is affected by crowdsourcing strategy. Open strategy through crowdsourcing is a newly emerging empirical phenomenon, which seems to fundamentally change the strategist’s work. More open and inclusive ways of strategizing not only offer new opportunities, but also create some challenges for organizations. This paper deepens the insights in this new phenomenon and identifies seven topics critical for research and management practice.
Keywords: strategy, crowdsourcing, collective intelligence.
JEL Classification: M19
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