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Indicators of product quality: faith labels as branding tools

Dana-Nicoleta Lascu, Christopher Cotter, Mari Sato, Timothy Wing
Innovative Marketing Volume 12 2016, Issue #2

The contributory pension scheme and the financial system development in Nigeria

Cosmas O. ODO, Okeke Chinedu
Innovative Marketing Volume 12 2016, Issue #2

Role of consumer personality and involvement in understanding customer experience

Jyoti Rawat, Bikram Jit Singh Mann
Innovative Marketing Volume 12 2016, Issue #3

Descriptive analytics: its power to test the applicability of cross-national scales in exploratory studies

Srinivas Durvasula, Steven Lysonski
Innovative Marketing Volume 12 2016, Issue #3

Improving a graduate Marketing Management course: a case study with input from students

Khalid M. Dubas, Maria D. Cerra
Innovative Marketing Volume 12 2016, Issue #3

Identification and stereotypes as determinants of brand extension potential

Laura Marie Schons, Philipp Thöne
Innovative Marketing Volume 13 2017, Issue #1

Prospects for the innovative development of information technology in Ukraine during economic crisis

Sergiy Frolov, Anastasiia Hovorun, Myroslav Ostapenko
Innovative Marketing Volume 13 2017, Issue #1

Meta-analysis in marketing research

Georgeta-Madalina Meghisan, Thierry Burger-Helmchen
Innovative Marketing Volume 13 2017, Issue #1

Ranking the effect of services marketing mix elements on the loyalty of customers by using Topsis method (case study: city bank branches in Tehran)

Hossein Azimi
Innovative Marketing Volume 13 2017, Issue #2
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