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Assessing the impact of rebranding activities on customer-based brand equity: Evidence from Vietnamese enterprises

Thuy Dao Cam, Phuong Hieu Dang, Ngoc Bich Do, Dat Tuan Truong, Linh Thuy Nguyen, Linh Khanh Vu
Innovative Marketing Volume 22 2026, Issue #1

The impact of geopolitical risk and policy uncertainty on CO₂ emissions: A CS-ARDL analysis of G7 economies

Nuriddin Shanyazov, Sanaatbek K. Salayev, Samariddin Makhmudov, Ikhtiyor Sharipov, Sanabar Matkuliyeva, Javohir Babajanov, Dilshodbek Saidov
Environmental Economics Volume 17 2026, Issue #1

Weaponization of energy: A geopolitical analysis of the 2022 energy crisis and the redesign of the European order

Cristina Gabriela Cosmulese
Geopolitics under Globalization Volume 7 2026, Issue #1

ESG implementation and its effect on financial performance: Focusing on sustainable financial strategies of green companies in Indonesia

Shafitranata, Liza Alvia, Rahmawati Azizah
Environmental Economics Volume 17 2026, Issue #1

IFRS 9 adoption and the value relevance of accounting information: Evidence from the banking sector

Jasman Jasman, Wiwiek Prihandini, Rizal Mawardi, Dian Kurniawati, Ridarmelli Ridarmelli, Rosmawati Haron, Henny Hazliza Mohd Tahir
Accounting and Financial Control Volume 7 2026, Issue #1

The impact of big data analytics on digital marketing decision-making: A comprehensive analysis

Roberta Bajrami, Adelina Gashi, Kaltrina Bajraktari, Etleva Namligjiu
Innovative Marketing Volume 21 2025, Issue #3

Evaluating the impact of advertising strategies on rural brand building: Insights from the personal care FMCG sector

Vinod Sharma, Chandan Maheshkar, Yogesh Mahajan, Sándor Remsei, Manohar Kapse
Innovative Marketing Volume 21 2025, Issue #3

Assessing the effect of social commerce in shaping fashion purchase intent among working professionals

Niyaz Panakaje, Madhura K., S. M. Riha Parvin, Jeevan Raj, Nushruth S, Shakira Irfana, Rovina Sharon Soans
Innovative Marketing Volume 21 2025, Issue #3

The S-O-R framework in action: The impact of source credibility, interactivity, and perceived usefulness on consumer engagement and trust in live streaming commerce

Paul Arun Kumar J, K. Subathra
Innovative Marketing Volume 21 2025, Issue #3
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