Enhancing guest outcome through perceived dynamic capability and guest-centric strategic agility in Indonesia’s star-related hotel industry
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Received December 15, 2025;Accepted June 9, 2026;Published August 7, 2026
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Author(s)Nurafni RubiyantiLink to ORCID Index: https://orcid.org/0000-0002-8268-0227
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Evo Sampetua HariandjaLink to ORCID Index: https://orcid.org/0000-0001-6547-3763
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Yokie Radnan KristiyonoLink to ORCID Index: https://orcid.org/0000-0003-0313-0524
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DOIhttp://dx.doi.org/10.21511/im.22(3).2026.11
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Article InfoVolume 22 2026, Issue #3, pp. 156–174
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Type of the article: Research Article
Abstract
Indonesia’s star-rated hotel industry has become increasingly competitive, placing pressure on hotels to adapt to rising guest expectations. This paper examines how perceived dynamic capability and perceived guest-centric strategic agility jointly enhance guest outcomes (satisfaction, loyalty, and advocacy) in the hotel industry using remains underexplored. Data were collected through an online questionnaire using purposive non-probability sampling to Indonesian guests (Gen X, Gen Y, and Gen Z) who stayed in three-star to five-star hotels within the past twelve months in 2025. This segment was selected because upper-tier hotels tend to implement adaptive service practices that are perceivable to guests. A total of 324 valid responses were analyzed using PLS-SEM with SmartPLS 4. The results revealed that perceived dynamic capability positively and significantly influenced both perceived guest-centric strategic agility and guest outcome. There was also a significant mediating effect of perceived guest-centric strategic agility on the relationship between perceived dynamic capability and guest outcome, indicating partial mediation. Age and income showed no significant effects, confirming the main model’s robustness across demographic groups. The findings suggest that hotels can enhance guest satisfaction, loyalty and advocacy by developing guest-perceivable dynamic capabilities and translating them into agile service delivery to sustain competitive positioning in a dynamic hospitality environment.
Acknowledgment
Conflict of interest: The authors declare that there are no conflicts of interest related to this study.
- Keywords
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JEL Classification (Paper profile tab)L83, M31, M10, O32
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References89
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Tables7
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Figures2
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- Figure 1. Research framework
- Figure 2. Structural model results
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- Table 1. Measurement items
- Table 2. Control variables
- Table 3. Respondents’ demographics
- Table 4. Measurement model (first-order)
- Table 5. Measurement model (second-order)
- Table 6. Structural (inner) model
- Table 7. Summary of hypotheses testing results
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Conceptualization
Nurafni Rubiyanti, Evo Sampetua Hariandja, Yokie Radnan Kristiyono
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Data curation
Nurafni Rubiyanti, Evo Sampetua Hariandja, Yokie Radnan Kristiyono
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Formal Analysis
Nurafni Rubiyanti, Evo Sampetua Hariandja
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Funding acquisition
Nurafni Rubiyanti, Yokie Radnan Kristiyono
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Investigation
Nurafni Rubiyanti, Yokie Radnan Kristiyono
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Resources
Nurafni Rubiyanti, Yokie Radnan Kristiyono
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Software
Nurafni Rubiyanti
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Writing – original draft
Nurafni Rubiyanti, Yokie Radnan Kristiyono
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Methodology
Evo Sampetua Hariandja
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Project administration
Evo Sampetua Hariandja, Yokie Radnan Kristiyono
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Supervision
Evo Sampetua Hariandja
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Validation
Evo Sampetua Hariandja
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Writing – review & editing
Evo Sampetua Hariandja, Yokie Radnan Kristiyono
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Conceptualization
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Non-financial factors affecting the operational performance of hospitality companies: Evidence from Vietnam
Trung Kien Phan
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Thi Hong Thuy Nguyen
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Thu Ha Dang
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Van Thuan Tran
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Kim Ngoc Le
doi: http://dx.doi.org/10.21511/ppm.19(4).2021.05
Problems and Perspectives in Management Volume 19, 2021 Issue #4 pp. 48-62 Views: 11772 Downloads: 2087 TO CITE АНОТАЦІЯNon-financial factors including quality of services, the flexibility of a company, utilization of resources, and market orientation are regarded as significant determinants that enhance the profitability-based performance of a service company or a hotel. The study investigated the interaction between these factors and hotel operating performance measured by the hospitality performance and results indicators. Data on 346 executives of Vietnam’s hospitality companies were collected. A structural equation modeling (SEM) method was utilized to examine the positive-direct and moderating effects of non-financial factors on hotel performance in terms of occupancy rate (OCR), average daily rate (ADR), and the revenue per available room (RevPAR). The findings showed that service quality ( = 0.118, p < 0.05), flexibility ( = 0.173, p < 0.05) and resource utilization (= 0.172, p < 0.05) positively affected the performance of Vietnam’s hospitality companies. Meanwhile, innovation showed no direct influence (p = 0.068) but an indirect impact on the performance through service quality ( = 0.311, p < 0.05). Market orientation did not impact the performance (p = 0.076) but it positively affected both innovation ( = 0.322, p < 0.05) and service quality ( = 0.146, p < 0.05). The study contributed to a theoretical enhancement of the current level of knowledge on the factors that affect the performance and developed a reliable scale for measuring the performance of hotels in Vietnam.
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Factors affecting service quality at Vietnamese retail banks
Banks and Bank Systems Volume 13, 2018 Issue #2 pp. 39-48 Views: 8740 Downloads: 2106 TO CITE АНОТАЦІЯSustainable growth and development can be the most important lesson that banks have learned in recent decades. Banks would gain many benefits, win the competition and develop sustainably if there have been more and more loyal customers. Customer satisfaction will help build customer loyalty. In order to have loyal customers, service quality must be good. Quality customer service of the bank is to ensure customer satisfaction and take their needs into consideration to improve service quality. High customer service quality will generate value not only to meet customer needs but also the expectations of customers and make banks more prominent than their competitors. This study identifies factors that affect customer satisfaction with the service quality at Vietnamese retail banks. The results are obtained by qualitative and quantitative method. The research model with a questionnaire consisting of 22 variables, 5 scales for a survey of 554 customers, is identified and developed through interviews with experts and group discussions. The findings show that customer satisfaction with the service quality at retail banks is influenced by “reliability”, “responsiveness”, “empathy”, “security”, and “tangibles”. Based on the findings, solutions for improving service quality are proposed for Vietnamese retail banks.
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Human resource management in promoting innovation and organizational performance
I Gede Riana
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Gede Suparna
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I Gusti Made Suwandana
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Sebastian Kot
,
Ismi Rajiani
doi: http://dx.doi.org/10.21511/ppm.18(1).2020.10
Problems and Perspectives in Management Volume 18, 2020 Issue #1 pp. 107-118 Views: 7319 Downloads: 1558 TO CITE АНОТАЦІЯHuman resource management (HRM) is one of the elements enabling an organization to remain competitive in turbulence conditions. The effective practice of HRM makes competent and innovative employees contributing to the achievement of organizational objectives. This study aims to analyze HRM practices in creating innovation and organizational performance. The questionnaire was used to measure the respondents’ perceptions of variables used by a Likert scale. A survey of 126 manager samples and middle managers at export-oriented short and medium enterprises (SMEs) in Bali, Indonesia, was conducted to test the model. The analysis has shown that the proposed model was proven to be compliant with the research hypotheses. HRM significantly affects organizational performance and innovation, and it was found out that innovation can improve organizational performance. However, in the process of simultaneous testing, it was found out that innovation cannot improve organizational performance. The lack of attention to investments in human resources became one of the barriers to SMEs in creating innovation.

