Impulse buying behavior among female shoppers: Exploring the effects of selected store environment elements
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Received April 21, 2020;Accepted May 27, 2020;Published May 28, 2020
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Author(s)Link to ORCID Index: https://orcid.org/0000-0002-5009-3343
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Link to ORCID Index: https://orcid.org/0000-0001-8168-9679,
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DOIhttp://dx.doi.org/10.21511/im.16(2).2020.05
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Article InfoVolume 16 2020, Issue #2, pp. 54-70
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Cited by4 articlesJournal title: Economic Research-Ekonomska IstraživanjaArticle title: The impact of online reviews on e-commerce sales in India: a case studyDOI: 10.1080/1331677X.2020.1865179Volume: / Issue: / First page: 1 / Year: 2021Contributors: Mithun S. Ullal, Cristi Spulbar, Iqbal Thonse Hawaldar, Virgil Popescu, Ramona BirauJournal title: Business: Theory and PracticeArticle title: IMPULSE BUYING BEHAVIOUR AT THE RETAIL CHECKOUT: AN INVESTIGATION OF SELECT ANTECEDENTSDOI: 10.3846/btp.2021.12711Volume: 22 / Issue: 1 / First page: 69 / Year: 2021Contributors: Vinish Pallikkara, Prakash Pinto, Iqbal Thonse Hawaldar, Slima PintoJournal title: Innovative MarketingArticle title: Antecedents of behavioral intention to use online food delivery services: an empirical investigationDOI: 10.21511/im.17(1).2020.01Volume: 17 / Issue: 1 / First page: 1 / Year: 2021Contributors: Vinish P, Prakash Pinto, Iqbal Thonse Hawaldar , Slima PintoJournal title: Innovative MarketingArticle title: Antecedents of behavioral intention to use online food delivery services: An empirical investigationDOI: 10.21511/im.17(1).2021.01Volume: 17 / Issue: 1 / First page: 1 / Year: 2021Contributors: Vinish P, Prakash Pinto, Iqbal Thonse Hawaldar , Slima Pinto
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This paper intends to analyze the impact of store layout, ambient factors, and employees on impulsive decision-making among female customers visiting the apparel outlets. The responses were collected through a single-stage mall intercept survey method using a structured questionnaire from 385 respondents in leading apparel stores in selected Tier I and Tier II cities in the state of Karnataka, India. The responses were analyzed using multiple regression analysis. Constructs such as store layout, ambience and employees were found to be significantly positively correlated with impulse buying behavior. The variables largely explain the variation in impulse buying under store ambiance. Except ‘attention to the window display’ and ‘friendly staff’ all other twelve variables considered in the study were found to have significant impact on the impulse buying behavior. Though store ambiance, well-structured layout, and pleasant shopping experience are essential determinants of customer satisfaction, the study results imply that the number of store staff and sales skills are critical aspects of impulse buying in the apparel business and true assets to the retail organization. Additionally, poor customer interaction, staff shortage, and high employee attrition could discourage the store’s revenue generation.
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JEL Classification (Paper profile tab)L67, L81, M31
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References96
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Tables20
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Figures0
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- Table 1. Correlation between the variables of store layout
- Table 2. Discriminant validity of store layout
- Table 3. Correlation between the variables of store ambiance
- Table 4. Discriminant validity of store ambiance
- Table 5. Correlation between the variables of employee interactions
- Table 6. Discriminant validity for employee interaction
- Table 7. Demographic profile
- Table 8. Reliability statistics
- Table 9. Regression analysis of the impact of store layout on impulse buying behavior
- Table 10. Summary of adjusted R-squared
- Table 11. Regression analysis of the impact of store layout on impulse buying behavior
- Table 12. Summary of adjusted R-squared
- Table 13. Regression analysis of the impact of store ambiance on impulse buying behavior
- Table 14. Summary of adjusted R-squared
- Table 15. Regression analysis of the impact of store ambiance on impulse buying behavior
- Table 16. Summary of adjusted R-squared
- Table 17. Regression analysis of the impact of store employees’ interaction on customers’ impulse buying behavior
- Table 18. Summary of adjusted R-squared
- Table 19. Regression analysis of the impact of store employees’ interaction on customers’ impulse buying behavior
- Table 20. Summary of adjusted R-squared
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Data curation
Vinish P, Slima Pinto
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Formal Analysis
Vinish P, Iqbal Thonse Hawaldar , Slima Pinto
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Methodology
Vinish P, Iqbal Thonse Hawaldar
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Software
Vinish P, Slima Pinto
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Writing – original draft
Vinish P
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Writing – review & editing
Vinish P, Prakash Pinto, Iqbal Thonse Hawaldar , Slima Pinto
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Conceptualization
Prakash Pinto, Iqbal Thonse Hawaldar
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Investigation
Prakash Pinto, Slima Pinto
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Project administration
Prakash Pinto
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Validation
Iqbal Thonse Hawaldar
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Data curation
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A comparative literature review survey of employee HIV and AIDS-related corporate social responsibility (CSR) practices in small, micro and medium enterprises (SMMEs) in Zimbabwe and South Africa
Tendai Makwara, Masiwa Mutambara , Sihle W. Magagula-Hlatjwako
doi: http://dx.doi.org/10.21511/ppm.17(1).2019.29
Problems and Perspectives in Management Volume 17, 2019 Issue #1 pp. 339-347 Views: 917 Downloads: 49 TO CITE АНОТАЦІЯThis article reviews employee HIV and AIDS-related corporate social responsibility (CSR) practices by small business in Zimbabwe and South Africa. The article aims to present a comparative snapshot of how SMMEs are responding to the epidemic as a basis for developing a CSR framework that could be implemented by SMMEs in both countries. The article applies an exploratory literature review methodology to extract data from secondary sources. Research findings show that HIV and AIDS-related CSR in Zimbabwe appear disengaged from the direct influence of corporate business, the opposite of what South African SMMEs experience. In South Africa, SMME CSR practices experience pressure from large firms. However, differences in economic status between the two countries show no effect on the CSR behaviors of SMMEs in both countries when compared with each other. In both countries, findings reveal that SMMEs hardly establish HIV and AIDS policies and therefore rely on informal CSR practices to assist employees to deal with the pandemic in the workplace. Thus, the article submits that while HIV and AIDS practices are not formalized in both countries, SMMEs fulfil their epidemic-related CSR obligations towards employees’ corresponding with their smallness. In conclusion, the study recommends an empirical examination of the research question to establish a grounded recommendation for the development of a SMMEs CSR framework that could be implemented by SMMEs in both countries.
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The impact of demonetization on Indian firms’ performance: does company’s age make a difference?
Waleed M. Al-ahdal , Najib H.S. Farhan , Mosab I. Tabash, T. Prusty doi: http://dx.doi.org/10.21511/imfi.15(3).2018.06
Investment Management and Financial Innovations Volume 15, 2018 Issue #3 pp. 71-82 Views: 867 Downloads: 153 TO CITE АНОТАЦІЯThe main aim of this paper is to evaluate the impact of demonetization on Indian firm’s quarterly financial performance before and after demonetization period (March-December, 2017), and to find out if companies’ age helps to face financial disruption. Four variables, which are net sales, total income, net profit after tax, and earnings per share, were taken as proxies for analyzing the quarterly financial performance of 2,892 companies listed on Bombay Stock Exchange (BSE), National Stock Exchange (NSE), and Calcutta Stock Exchange (CSE). Nonparametric test, particularly Wilcoxon Matched-Pairs Signed Rank Test and Kruskal-Wallis one-way analysis of variance, were applied in analyzing the data. Results reveal that there is a statistically significant difference between the financial performance before and after demonetization at 5% level of significance. It was also found that the decrease/increase in the financial performance of all the firms was affected by the demonetization process, irrespective of their ages. The findings could be useful for financial managers and financial consultants, as they would be able to focus on the issues that matter most at the time of financial disruption.
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Job satisfaction among academic employees in institutions of higher learning
Mateko Edith Moloantoa , Nirmala Dorasamy doi: http://dx.doi.org/10.21511/ppm.15(3-1).2017.03Problems and Perspectives in Management Volume 15, 2017 Issue #3 pp. 193-200 Views: 830 Downloads: 161 TO CITE АНОТАЦІЯThe factors affecting job satisfaction of academic employees, with specific reference to the National University of Lesotho (NUL) were analysed. Understanding the factors that affect academic performance is pivotal for satisfactory levels of performance by higher education institutions. Satisfactory working conditions at universities like NUL can provide the impetus to attract well qualified academics. Six areas pertaining to working conditions, relationship with colleagues, access to resources, job security, recognition and advancement were focused on analyzing job satisfaction among academic employees at the National University of Lesotho. A concurrent approach of both quantitative and qualitative techniques was used. The target population of 156 respondents completed a 5-point Likert scale questionnaire. Quantitative data were analyzed using SPSS, version 22.0, while thematic analysis was used to analyse qualitative data. The findings of the study highlighted salaries as a factor influencing job satisfaction. Further, insufficient financial resources to support teaching, learning and research at the NUL impacted job satisfaction. Over and above dissatisfaction with benefits, allowances, lack of equipment, as well as poor institutional management, there was collegiality with heads of departments, working as a team. The findings are valuable to university administrators and academics to consider for improving job satisfaction among employees.