Customers’ evaluations after a bank renaming: effects of brand name change on brand personality, brand attitudes and customers’ satisfaction
-
Article InfoVolume 5 2009, Issue #3
- 498 Views
-
641 Downloads
-
Home
-
Journals
-
Innovative Marketing
-
Issue #3
- Customers’ evaluations after a bank renaming: effects of brand name change on brand personality, brand attitudes and customers’ satisfaction
