Spoiled for Choice: Consumer Confusion in Internet-Based Mass Customization
-
Author(s)Kurt MatzlerLink to ORCID Index: https://orcid.org/0000-0002-3132-4388
,
Martin Waiguny
,
Johann Füller
-
Article InfoVolume 3 2007, Issue #3
- 941 Views
-
579 Downloads
