‘Quali-Quant' Research at the Development Stage: Using Iterative, Small-Scale Conjoint Analysis to Explore/Refine Communications for a ‘New Age' Car Dealer
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Article InfoVolume 1 2005, Issue #2
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- ‘Quali-Quant' Research at the Development Stage: Using Iterative, Small-Scale Conjoint Analysis to Explore/Refine Communications for a ‘New Age' Car Dealer
