Olha Hromova

The most important motivating factor for enhancing innovation activity is lending as a stimulus for the development of a modern enterprise. The motivation of the Ukrainian enterprise, based on the need for innovative activity lending in ensuring the efficiency of its economic activity, was explored. The authors use different methods of research, for example, analysis and synthesis methods, method of scientific substantiation and comparison of the main indicators of the activity of the investigated enterprise, as well as correlation and regression analysis method. Here is also used the method of correlation and regression analysis to determine the effect of changes in the average annual cost of fixed assets and investments in their modernization on the motivation to increase revenue from the sale of products (goods, products, services), as well as to characterize the functional relationship between income from the sales of products and capital, expenses, investments. The results of the study indicate a close relationship between the indicators, thus there is a high dependence on the increase of the volume of income from the sale of products due to the need to attract financing in the form of lending to innovative products of the investigated enterprise.
Lending of innovative activity contributes to the increase of sales volumes and the emergence of its new products, and also serves as a form of strengthening the motivation of enterprise development. As a result of the research, the theoretical principles of using Ukrainian enterprise motivational space with lending involvement for the introduction of innovations have been substantiated.