The impact of TV channel design on emotion and brand personality

Published December 30, 2008
Author(s)
Nabil Mzoughi , Héla Ayed
Article Info
Volume 4 2008, Issue #4
TO CITE

737 Views
739 Downloads

References
0
Tables
0
Figures
0

Download Preview

Close

Innovative Marketing

Innovative Marketing

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept

DMCA.com Protection Status