The impact of manufacturer’s brand image congruity with store’s image on customers’ loyalty

Published August 7, 2014
Author(s)
Regina Virvilaite , Žaneta Piligrimiene
Article Info
Volume 10 2014, Issue #2
TO CITE

716 Views
474 Downloads

References
0
Tables
0
Figures
0

Next >

Download Preview

Close

Innovative Marketing

Innovative Marketing

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept

DMCA.com Protection Status