Articles tagged with: Trust

How digital content marketing shapes corporate sustainability: Evidence from consumer trust dynamics in the food and beverage industry

Khaled M. Aboalganam, Amro Alzghoul
Innovative Marketing Volume 22 2026, Issue #2

Impact of engagement motives toward loyalty among agri-food consumers: The mediating roles of educational benefits, economic benefits, trust, and commitment

Tri Hanifawati, Jangkung Mulyo, Any Suryantini, Lestari Waluyati
Innovative Marketing Volume 22 2026, Issue #2

Algorithm-driven personalization, content exposure, and live commerce: The roles of engagement and trust in Gen Z impulse buying on TikTok Shop

Basuki Rachmat
Innovative Marketing Volume 22 2026, Issue #2

The influence of income tax framework on tax evasion intention: The mediating role of taxpayer preparedness

Tamima Elhassan, Mahmoud Edelby, Mazen Massoud, Rasha Saleh, Nahed Taha Rizk
Public and Municipal Finance Volume 15 2026, Issue #1

Psychological determinants of customer loyalty: The interplay of satisfaction, trust, and financial security in Ukrainian banks

Yurii Kiiko
Innovative Marketing Volume 22 2026, Issue #1

Customer loyalty toward mobile wallet apps in the post-COVID-19 period: The moderating role of customer engagement in Jordan

Mohammad Mahmoud Saleem Alzubi
Innovative Marketing Volume 22 2026, Issue #1

Determinants of consumer-based brand equity in the FMCG personal care sector: An empirical PLS-SEM examination

Varun Jewargi, Veerendrakumar M. Narasalagi, Amith Donald Menezes, Subrahmanya Kumar N.
Innovative Marketing Volume 22 2026, Issue #1

Assessing the impact of seller and platform trust on consumer engagement matter in live streaming: evidence from Indonesia

Adi Santoso, Adhi Prasetio, Erni Martini, Vigory Gloriman Manalu, Eman Sulaiman
Innovative Marketing Volume 22 2026, Issue #1

Factors influencing the use of digital payment services and customer satisfaction in banking sector: An implication for technological innovation

Prithivi Raman Thapaliya, Padam Dongol
Innovative Marketing Volume 22 2026, Issue #1
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