Adaptation Vs. Standardisation in International Marketing - The Country-of-Origin Effect

Published January 24, 2008
Author(s)
Demetris Vrontis , Alkis Thrassou
Article Info
Volume 3 2007, Issue #4
TO CITE

1713 Views
7694 Downloads

References
0
Tables
0
Figures
0

Next >

Download Preview

Close

Innovative Marketing

Innovative Marketing

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept

DMCA.com Protection Status