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Assessing the customer experience quality and customer loyalty: The mediating role of customer satisfaction

Ananta Budhi Danurdara, Anwari Masatif
Innovative Marketing Volume 21 2025, Issue #2

Predicting future brand value: The role of machine learning monitoring

Ahmad Al Adwan, Ghaiath Altrjman, Lu’ay Al-Mu’ani
Innovative Marketing Volume 21 2025, Issue #2

Relationship between third-party agent marketing strategies and financial performance of hospitality sector

Abdel Ghaffar Ben Hamida, Qaiser Aman
Innovative Marketing Volume 21 2025, Issue #2

Business network accessibility: Innovation capability as a connecting factor between Customer Relationship Management and market orientation on SMEs’ performance

Muhammad Fahmi, Muhammad Andi Prayogi, Muhammad Taufik Lesmana, Maharani Citra Kencana, Syahnita
Innovative Marketing Volume 21 2025, Issue #2

Exploring the impact of influencers’ characteristics on the cosmetics purchase intentions of TikTok users

Ta Huy Hung, Van Huy Trinh, Thi Mai Le
Innovative Marketing Volume 21 2025, Issue #2

The intervening role of the image of green brands in increasing green brands’ purchasing intention of personal care product

Sutisna, Elisiyah, Umalihayati, Syamsul Hidayat, Theresia Gunawan
Innovative Marketing Volume 21 2025, Issue #2

Factors influencing e-commerce adoption in Jordanian online insurance sector

Mohammad Mahmoud Saleem Alzubi
Insurance Markets and Companies Volume 16 2025, Issue #2

Economic policy uncertainty and the climate challenge: Moderating effects on the innovation–emissions nexus in G20 nations

Dharmendra Singh, Muhammad Naeem, Shikha Daga, Umar Ahmed
Environmental Economics Volume 16 2025, Issue #3

Fintech and banking sector dynamics: Exploring the long-term connectedness between Fintech and themed stock indices across five global markets

Rosa Galvão, Rui Dias, Paulo Alexandre
Banks and Bank Systems Volume 20 2025, Issue #3
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