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Online marketing campaigns’ aesthetics: Measuring the direct effect on customers’ decision-making

Abdullah AlSokkar, Jassim Al-Gasawneh, Mohammed Otair, Mahmoud Alghizzawi, Deemah Alarabiat, Dalia Al Eisawi
Innovative Marketing Volume 20 2024, Issue #4

Multidimensionality of visual social media marketing and its impact on customer purchase intention on the real estate market

Jassim Al-Gasawneh, Khalid N. AlZubi, Mohammad Hasan, Abdul Hafaz Ngah, Alaeddin Mohammad Khalaf Ahmad
Innovative Marketing Volume 19 2023, Issue #1

Assessing ISO 14001:2015 compliance in Iraqi healthcare: A comparative study of environmental management in public and private hospitals

Huda Sattar Jabbar, Ghada Ibrahim, Nadine Al-Khatib, Soumaya Kaakour, Alissar Yassin Haddad
Problems and Perspectives in Management Volume 23 2025, Issue #1

The dynamics of life insurance demand in Bangladesh: An empirical analysis of socio-economic influences

Shaikh Masrick Hasan, Sonia Munmun, Priya Saha
Insurance Markets and Companies Volume 16 2025, Issue #2

Augmented reality and consumer behavior in Jordan’s telecom sector: Cultural and technological determinants

Hanadi A. Salhab
Innovative Marketing Volume 21 2025, Issue #3

Flexible work arrangements and their impact on women’s job satisfaction and quality of life: The mediating role of work-life balance

Jamunarani H.S., Rajeena Syed
Problems and Perspectives in Management Volume 23 2025, Issue #3

Does the dispute resolution mechanism influence investment trust in free trade zones? Insights from business managers in Vietnam

Ha Nguyen Son, Hai Phan Thanh
Problems and Perspectives in Management Volume 23 2025, Issue #3

Business growth and management costs as moderators of the inventory-performance link: Evidence from Vietnamese manufacturing firms

Bay Nguyen Van, Hai Phan Thanh, Cuong Nguyen Thanh
Investment Management and Financial Innovations Volume 22 2025, Issue #3

In the digital landscape: Can social media marketing activities boost brand loyalty in the Jordanian hospitality sector?

Muneer Alrwashdeh, Nesrin Almatarneh, Lu’ay Al-Mu’ani, Ayman Hindieh
Innovative Marketing Volume 21 2025, Issue #3
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