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The future of marketing: towards a theory of everything in marketing

Bang Nguyen
Innovative Marketing Volume 7 2011, Issue #4

Entrepreneurial and innovative marketing: a systematic review of the literature

Alex Maritz, Anton de Waal, Bert Verhoeven
Innovative Marketing Volume 7 2011, Issue #4

Determinants of electronic branding: an exploratory study

Horst Treiblmaier
Innovative Marketing Volume 7 2011, Issue #4

Supermarket competition during the price war: the case of Dallas-Fort Worth milk market

Benaissa Chidmi, Eduardo Segarra
Innovative Marketing Volume 7 2011, Issue #4

Eco-labels as signals: the role of credibility and reputation

Mónica Carmona
Innovative Marketing Volume 7 2011, Issue #3

Consumer behavior and brand preferences in organic grocery products. Store brands vs manufacturer brands

Miguel Llorens, María Puelles, Roberto Manzano
Innovative Marketing Volume 7 2011, Issue #3

Social marketing: lessons for managing social media initiatives

Patrick Bateman, Bruce D. Keillor, Jacqueline C. Pike, Brian S. Butler
Innovative Marketing Volume 7 2011, Issue #3

An empirical analysis of synthesizing the effects of service quality, perceived value, corporate image and customer satisfaction on behavioral intentions in the transport industry: a case of Taiwan high-speed rail

Jonathan Hung-Che Wu, Yu-Chiang Lin, Fu-Sung Hsu
Innovative Marketing Volume 7 2011, Issue #3

Paying attention to spend time: a cognitive and temporal model for digital consumption

Eric Vincent Carter
Innovative Marketing Volume 7 2011, Issue #3
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