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Islamic work ethics and lecturer performance: Mediating roles of person-organization fit and innovation in learning activities

Fitri Wulandari, Syaugi Mubarak
Problems and Perspectives in Management Volume 19 2021, Issue #3

Starbucks coffee corporation’s marketing response to the COVID-19 pandemic

Conner V. Lombardi, Neejad T. Chidiac, Benjamin C. Record
Innovative Marketing Volume 17 2021, Issue #2

Marketing potential of the Sino-Russian bilateral agricultural export market

Zhang Fenghe, Viktoriia Medvid, Lu Xu
Innovative Marketing Volume 17 2021, Issue #2

Measuring the commercial potential of new product ideas using fuzzy set theory

Maksym W. Sitnicki, Valeriy Balan, Inna Tymchenko, Viktoriia Sviatnenko, Anastasiia Sychova
Innovative Marketing Volume 17 2021, Issue #2

Communication policy of cinema industry enterprises in the context of COVID-19 (on the example of cinema chains)

Svitlana Melnychenko, Anatolii Mazaraki, Nadiia Vedmid, Alla Okhrimenko, Aliona Shtanova
Innovative Marketing Volume 17 2021, Issue #2

Inventory management and customers` satisfaction in the public health sector in Delta State, Nigeria: marketing analysis

Emmanuel Mitaire Tarurhor, Henry Osahon Osazevbaru
Innovative Marketing Volume 17 2021, Issue #2

The choice of a marketing channel to benefit corn producer’s welfare in Indonesia

Jusni Jusni, Andi Aswan
Innovative Marketing Volume 17 2021, Issue #2

Brand placement in Web Series: Assessing consumer attitudes in India

Kavitha Venkatasubramany Iyer, Anupam Siddhartha
Innovative Marketing Volume 17 2021, Issue #2

How to convert Millennial consumers to brand evangelists through social media micro-influencers

Kanyawee Pornsrimate, Anon Khamwon
Innovative Marketing Volume 17 2021, Issue #2
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