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The effect of strategic marketing on creating competitive advantages of the dairy industry in Kosovo

Fellanze Pula, Arberesha Qerimi, Fidan Qerimi
Innovative Marketing Volume 18 2022, Issue #4

Marketing research in the context of trust in the public sector: A case of the digital environment

Veronika Litovtseva, Dariusz Krawczyk, Aleksandra Kuzior, Maryna Brychko, Tetiana Vasylieva
Innovative Marketing Volume 18 2022, Issue #4

Determinants of sustainable consumption: Moderating role of pandemic fear

Evi Susanti, Layla Hana Marisa, Endri Endri
Innovative Marketing Volume 18 2022, Issue #4

The impact of COVID-19 risk perceptions on intentions to consume energy beverages: The mediation role of a healthy lifestyle and sustainable consumption

Iyyad Zahran, Younes Megdadi, Ahmad Albloush
Innovative Marketing Volume 18 2022, Issue #4

Examining the effect of halal perceived value and perceived risk on purchase intention: A mediating role of halal trust

Muchammad Agung Miftahuddin, Wiwiek Rabiatul Adawiyah, Refius Pradipta, Faizal Wihuda
Innovative Marketing Volume 18 2022, Issue #4

The impact of internal marketing philosophy on a firm’s strategic orientation

Christina Arfara, Irene Samanta
Innovative Marketing Volume 18 2022, Issue #4

Attributes of halal tourism during the Covid-19 pandemic: An overview of the perceptions of Muslim tourists in Nusantara

Martaleni Martaleni, M. Jamal Abdul Nasir, Rizqiyatul Khoiriyah, Satya Ramadhany Djawas
Innovative Marketing Volume 18 2022, Issue #4

The impact of perceived service quality on customers’ repurchase intention: Mediation effect of price perception

Omar Salem, Marietta Kiss
Innovative Marketing Volume 18 2022, Issue #4

Determinants of accrual accounting adoption: The role of organizational culture

Meilda Wiguna, Khoirul Aswar, Eka Hariyani, Mahendro Sumardjo, Azwir Nasir
Problems and Perspectives in Management Volume 21 2023, Issue #1
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