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Unlocking the potential of loyalty programs in reference to customer experience with digital wallets

Vidushi Vatsa, Bhawna Agarwal, Ruchika Gupta
Innovative Marketing Volume 19 2023, Issue #1

Toward the digital economy: Mobile payment affecting sustainable consumption behavior

Jing Yuan, Songyu Jiang, Bethzaida Mary Joy Dela Cruz
Innovative Marketing Volume 19 2023, Issue #1

The effect of variety seeking and status consumption on generation Y consumers’ attitude toward beauty products: The mediating role of innovativeness

Riané C. Dalziel, Kirsty-Lee Sharp
Innovative Marketing Volume 19 2023, Issue #1

Determinants affecting online shopping consumers’ satisfaction and repurchase intention: Evidence from Vietnam

Dam Tri Cuong
Innovative Marketing Volume 19 2023, Issue #1

Key competitiveness of Indonesian small wooden furniture business

Jusni Jusni, Andi Aswan, Muhammad Hakimi Mohd Shafiai, Gunawan Baharuddin, Riandha Ridho Hafizh Thaha
Innovative Marketing Volume 19 2023, Issue #1

Impact of laptop dealer firm’s service quality on customers’ loyalty in Jordan

Al-Harith M. Abu Hussien, Rashad Al Saed, Ahmad A. I. Shajrawi, Ahmad Albloush, Hussam Ali
Innovative Marketing Volume 19 2023, Issue #1

Open repurchase announcements and abnormal returns of Indian firms: An industry-wise analysis

Vandana Bhama
Investment Management and Financial Innovations Volume 20 2023, Issue #1

RiskMetrics method for estimating Value at Risk to compare the riskiness of BitCoin and Rand

Delson Chikobvu, Thabani Ndlovu
Investment Management and Financial Innovations Volume 20 2023, Issue #1

Asset structure, leverage, and value of listed firms: Evidence from Kenya

Barine Nkonge Habakkuk, Kariuki Samuel Nduati, Kariuki Peter Wang’ombe
Investment Management and Financial Innovations Volume 20 2023, Issue #1
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