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Exploring individuals’ purchase willingness for cryptocurrency in an emerging context

K. M. Anwarul Islam, Fandi Omeish, Serajul Islam, Adel Mohammed Yaslam Sarea, Tariq Abdrabbo
Innovative Marketing Volume 20 2024, Issue #2

Bank identification and perceived bank brand personality: A gender comparison

Marko van Deventer
Innovative Marketing Volume 20 2024, Issue #2

Navigating influence: Unraveling the impact of micro-influencer attributes on consumer choices in the Chinese social media

Jimin Hu, Shafie Sidek, Azmawani Abd Rahman, Raja Nerina Raja Yusof
Innovative Marketing Volume 20 2024, Issue #2

Running a business during wartime: Voice of Ukrainian displaced business

Yevheniia Polishchuk, Anna Kornyliuk, Vladyslav Lavreniuk, Vladyslav Horbov, Alla Ivashchenko, Mariia Tepliuk
Problems and Perspectives in Management Volume 22 2024, Issue #3

Impact of Covid-19 on companies’ performance and financial resilience: Evidence from Moroccan listed companies

Issam Er-Rami, Mariam Cherqaoui, Amine El Badlaoui
Investment Management and Financial Innovations Volume 21 2024, Issue #3

Assessing the impact of the coronavirus pandemic and non-pharmaceutical interventions on Bursa Malaysia KLCI Index using GARCH-M (1,1) models

Noor Aldeen Kassem Al-alawnh, Muzafar Shah Habibullah, Ahmad Marei, Sajead Mowafaq Alshdaifat
Investment Management and Financial Innovations Volume 21 2024, Issue #3

Does Sustainability Assurance enhance the connection between Corporate Governance and Firm Performance in India?

Deepa C. Bhat, Sandeep S. Shenoy, Dasharathraj K. Shetty, Abhilash Abhilash
Investment Management and Financial Innovations Volume 21 2024, Issue #3

Is the use of influencer marketing and brand community effective for enhancing awareness of a new brand?

Asnan Furinto, Mohammad Ichsan, Metta Phannadhika, Sherly Angelika
Innovative Marketing Volume 20 2024, Issue #3

Accessing the impact of farmers’ awareness level and risk management perception on agriculture insurance satisfaction: Mediating role of non-financial satisfaction

Ramkrishna Chapagain, Rabindra Ghimire, Lija Boro
Insurance Markets and Companies Volume 15 2024, Issue #2
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